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Budweiser Beer Advertisement Analysis

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The producers of the Budweiser beer commercial depict the hardships an immigrant, the founder of the company, went through to achieve his goal in life and to live the American Dream. The commercial shows the viewers how hard the man works to achieve his goal of brewing the beer he aims to brew. The producers show the viewers the tasks he had to go through to achieve this. In this advertisement the man gets asked “Why leave Germany?” his response to this question “Because I want to brew beer.” This shows how citizens from foreign countries believe that if they immigrate to America they will have a better chance at achieving their goals. This also shows the American viewers how privileged they are to have the opportunities others go to great …show more content…

This music shows the viewers how intense the process of leaving Germany and coming to America was for this man. How difficult it was for him to achieve his dream once he arrived in America is shown through the music the advertisement producers chose to play the background of the commercial. This influences the viewer to believe this was an extremely difficult process and goal to complete for the man who founded the Budweiser company. The music provides the viewer with a feeling of how difficult it must have been for the founder of this company to leave his home and move somewhere where he does not feel …show more content…

The way the Cadillac commercial is depicted shows how Americans are supposed live a luxurious lifestyle. The advertisement shows this by showing the house the man starring in the commercial lives in for this advertisement. This commercial interprets the American Dream as being lavish and luxurious. From the very beginning of the advertisement a large pool is shown in the yard of the house. This is the start of the advertisement producers showing the viewers how they are depicting the American Dream as being

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