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Budweiser Commercial Analysis

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Budweiser has always had an interesting outlook on the consumer market because of the simple fact that they only have products really aimed at adults. Recently they have released a commercial which shows them helping America in a desperate time of need by turning one of their factories into water producing plant for the people currently engulfed in disaster relief efforts. Budweiser has provided time and time again that they will step up and stand by us in a desperate time of need.
This commercial ran by Budweiser during the 2018 Super Bowl shows in vivid detail that Budweiser not only cares for producing alcoholic beverages, but they care about America and will step up to the occasion in order to help those in need. This commercial starts …show more content…

The one that sticks out the most to the reader is patriotism. Patriotism is using an individuals pride for their country as a selling point. Budweiser uses patriotism in this commercial by showing us that they are behind all Americans and will aid America during a great disaster. The second aspect that is noticed throughout the commercial is the plain man appeal. The plain man appeal is a technique in which the author is appealing to the common man and his or her interests. Budweiser uses this technique towards the end of the commercial where he and his wife are enjoying a nice dinner together and the world just seems to perfect for them. The final advertising technique that was noticed is the lifestyle appeal. Lifestyle appeal is defined as showing a lifestyle to sell a product. Budweiser does this very well in this commercial by allowing us to see inside the life of this factory manager. We see his home, his family, and his job and the struggles he must go through in his life, such as being awoke at strange hours to perform his job. The use of advertising strategies in this commercial provides wonderful insight about not only the company but the people behind

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