ipl-logo

Budweiser Rhetorical Analysis

707 Words3 Pages

Budweiser's "Wassup?!" advertisement has become an iconic part of popular culture, having been released in 1999 and lasting decades since. This advertisement is an example of a successful rhetorical analysis, as it has been able to effectively use the techniques of language to persuade viewers to consume the product. In this essay, I will explore the history and context of Budweiser's "Wassup?!" advertisement, analyze the techniques of rhetoric used in the advertisement, and lastly,
The Budweiser Wassup?! The ad campaign released in 1999 has become an iconic and influential part of pop culture. In their article “History and Context of Budweiser Wassup?!: Examining the Circumstances Surrounding the Advertisement’s Release and Its Historical Impact,” E King Watts and M Orbe explore the circumstances surrounding the ad's release and its cultural legacy. According to Watts and Orbe, the Wassup?! ad campaign was the first to use a “non-linear …show more content…

advertisement can be evaluated by examining its ability to reach an intended audience, its impact on consumer beliefs, and its effectiveness in promoting consumer action. AC Micu and JT Plummer (2010) analyzed the success of the Wassup?! ad campaign in their article in the Journal of Advertising Research. They found that the humorous nature of the ad and its endorsement of a certain lifestyle appealed to a young, affluent audience, who felt that they could relate to the characters in the ad. Furthermore, the advertisement was effective in influencing consumer beliefs, namely by creating a positive association between Budweiser beer and the lifestyle being portrayed. Finally, the ad was successful in promoting consumer action, as it was highly effective in increasing brand awareness and improving the brand’s overall image. In conclusion, Budweiser’s Wassup?! ad was a successful campaign that was able to reach an intended audience, influence consumer beliefs, and prompt consumer

Show More
Related

  • Budweiser Pupy Love Essay

    884 Words  | 4 Pages

    Budweiser is a well-known brewing company that sells its distinguished beverage, yet the company’s commercials are not typical of what one might expect in any way. While many people consume beer during the Super Bowl, Budweiser chose to productively advertise by alluring to the heartstrings of customers through the commercial, “Puppy Love.” Rather than marketing Budweiser beer and linking it with drinking and having a

    Read More

  • Rhetorical Analysis: How To Brew Beer

    735 Words  | 3 Pages

    Joe gave a very informative and interesting speech about the process of brewing beer. This was a unique topic, and something most people- even non-avid drinkers such as myself, were intrigued by. Through out the speech, Joe presented an average level of ethos. Joe only seemed to mention one credible source, a book by the name of: How to Brew: Everything You Need To Know To Brew Beer Right

    Read More

  • A Million Dollar Commercial Essay

    799 Words  | 4 Pages

    The ad’s appeal to logos is entertaining and subtle. The many visual effects and vibrant background music provide the viewer with a palatable visual and auditory experience. The thematic elements of fire in the commercial will illustrate the experience of spicy when one eats a bag of Doritos “Blaze.” Correspondingly, the visual experience of Morgan Freeman in a icy palace exemplifies the cool, refreshing experience of enjoying a bottle of Mountain Dew “Ice”.

    Read More

  • How Has Geico's Advertising Affected Consumer Behavior

    417 Words  | 2 Pages

    With its clever and funny ads, Geico has become a major player in the advertising industry. The company has been able to successfully pique the interest of millions of customers through the application of consistent and innovative marketing strategies. The purpose of this essay is to examine how Geico's advertisements have affected consumer behavior, brand recognition, and the advertising industry as a whole. As a result of Geico's advertising campaigns, the advertising industry has been significantly impacted, consumer behavior has changed, and brand recognition has increased.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • A Rhetorical Analysis Of Best Budweiser

    890 Words  | 4 Pages

    The change in tone helps grab the viewer’s attention even more. Analyzing the level of formality, the advertisement is noticeably not formal, which in this case works due to how the advertisement is structured. Considering the advertisement and the strategies that went into creating it, the audience feels a sense of loyalty not only to the puppy and horses’ relationships but to Budweiser and their

    Read More

  • Barbie Doll Rhetorical Analysis

    1144 Words  | 5 Pages

    Advertisements: Exposed When viewing advertisements, commercials, and marketing techniques in the sense of a rhetorical perspective, rhetorical strategies such as logos, pathos, and ethos heavily influence the way society decides what products they want to purchase. By using these strategies, the advertisement portrayal based on statistics, factual evidence, and emotional involvement give a sense of need and want for that product. Advertisements also make use of social norms to display various expectations among gender roles along with providing differentiation among tasks that are deemed with femininity or masculinity. Therefore, it is of the advertisers and marketing team of that product that initially have the ideas that influence

    Read More

  • Budweiser Rhetorical Analysis Essay

    1658 Words  | 7 Pages

    The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.

    Read More

  • Rhetorical Analysis Of Puppy, Monkey, Baby By Mtn Dew

    700 Words  | 3 Pages

    In the advertisement, Puppy, Monkey, Baby, Mtn Dew takes a unique approach to appeal to their audience. The commercial begins with three guys mentioning how they would like to relax for that day, however, a hybrid animal appears out of nowhere. This unexpected appearance leads to a chain of events where eventually the three individuals follow the animal and drink the beverage it gives them. A few rhetorical techniques were used to draw the viewer’s attention, one of them being repetition.

    Read More

  • Rhetorical Analysis Of Budweiser's 'Puppy Love'

    1064 Words  | 5 Pages

    This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes

    Read More

  • Budweiser Super Bowl Rhetorical Analysis

    802 Words  | 4 Pages

    Budweiser sought to take advantage of this opportunity to display their message to a massive number of people. Known for its unusual, patriotic and heart felt commercials during the Super Bowl, Budweiser is generally

    Read More

  • Rhetorical Analysis Chevy

    1096 Words  | 5 Pages

    The 2014 Chevy Commercial “Maddie” uses pathetic and logical appeal while using ethical appeal to compare the family to the chevy company to create a dramatic commercial drawing in the attention of viewers. Using Rhetoric in commercials and advertisements to argue a products value grabs the audience’s attention making them interested in your

    Read More

  • Texas Jr's Use Of Ethos Pathos Logos

    1210 Words  | 5 Pages

    Progression 2 Essay 2 Commercials are used to make the viewer want to buy the product being sold. It is no surprise that all commercials use the three fundamental rhetorical strategies of ethos, pathos, and logos to brainwash us. In this context: logos is the message conveyed, ethos is the speaker that gives credibility, and pathos is how the audience is affected. The companies that create these commercials make the audience feel as if what they have now isn't enough. Then they go about selling the enticed viewer a product that can fix that feeling until the next commercial comes out to restart the process.

    Read More

  • Coca Cola Rhetorical Analysis Essay

    1061 Words  | 5 Pages

    These advertisements are created in a way that capture’s the audience’s attention and makes them want to purchase the product. In specific, the ad “It’s Beautiful” and “Taste the Feeling of Summer with Coca Cola” are only two of multiple others that sells their product successfully with the use of the rhetorical appeals:

    Read More

  • A Rhetorical Analysis Of A Commercial

    556 Words  | 3 Pages

    During Super Bowl Sunday, millions of people across the globe tune in to watch the game while also gawking at some of the most popular commercials of the year. Coca-Cola presented its commercial “Love Story” during this past Super Bowl. They are known for having memorable and popular advertisements, this past one was no different. “Love Story” persuades the average person to drink a Coke with any meal along with the ones they cherish.

    Read More

More about Budweiser Rhetorical Analysis

Open Document