Budweiser Rhetorical Analysis

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“Every day in America, another 28 people die as a result of drunk driving crashes.” That is 28 too many. In 2014 Budweiser advertised a commercial promoting to be responsible when you are drinking. The storyline of the commercial is of a man and his dog and their life together. Well one night the man decided to go out with friends leaving the dog behind and as the man is leaving it shows him carrying a 6 pack of beer out the door as he tells the dog, Buddy, that he will see him later. Buddy waited all night for his owner to come home but he never showed and the commercial goes to a black screen and says that for some the waiting never ended while in the background you can hear the dog whining and then the screen says that we can change that.…show more content…
So, the commercial then shows the dog waiting all night and some of the next morning for his owner to come home, and then the screen goes black saying, “For some, the waiting never ended. But we can change that”. Then the owner walks through the front door saying he is back and that he decided to stay at his friend Dave’s house because he didn’t think it was a good idea to drive home last night. Then the commercial cuts to a black screen again saying, “Make a plan to make it home. Your friends are counting on you”, and then shows the dog licking the owners face because he is glad that he came back home. I think the second part of the commercial is the most effective in making sure when those are drinking they make the responsible decision that way they can make it home safely. The audience can relate to this because when the screen goes black especially the first time it really makes the audience ponder what it would be like if their loved ones never made it home, and also how it would make their loved ones feel if they didn’t make it back home after a night of drinking. Therefore, making the audience wanting to be responsible after a night of drinking that way they are able to see their family and friends again. Also, in the commercial when the man comes back home stating that he didn’t think it was a good idea to drive home after he was drinking so he stayed the night at Dave’s advising the audience to make a plan to get home safely and be responsible in hopes that the message will get out there to decrease the amount of accidents caused by drunk
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