Budweiser's Absolute Failure

305 Words2 Pages
Like previously stated, the marketing aspect of a business almost all of the time determines the success of a business. There are always going to be mighty success stories in marketing that catch peoples’ eyes, but the awful failures are always the ones that are remembered for years to come. In 1997, Miller Lite started a new advertising campaign titled “Dick” that was an absolute failure. They were trying to respond to some of Budweiser’s new advertisements that had taken off as a huge success. The ads did not appeal to the public and therefore was deemed a failure and Miller felt the consequences of this. The domination of Budweiser in the American beer industry grew even larger after their successful marketing strategies and Miller’s absolute

More about Budweiser's Absolute Failure

Open Document