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Buffalo Wild Wings: Internal And External Strengths

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Buffalo Wild Wings has experienced growth since it was found back in 1982. The company is successful in growing in different cities all throughout the United States. "Not just ordinary wings, but authentic Buffalo, New York-style chicken wings. With none to be found nearby, Jim and Scott had two choices: road trip to New York, or open a wing joint close to home. Lucky for us, they chose the latter. Hence, the beginning of Buffalo Wild Wings & Weck, now Buffalo Wild Wings®, the welcoming neighborhood atmosphere with a front-row seat for every sports fan that offers 21 mouth-watering signature sauces and seasonings"(Buffalo Wild Wings). Buffalo Wild Wings has internal and external strengths and weaknesses. Some of the internal strengths are broad beer offerings, fun environment, and bold menu options. External strengths are market share growth, prices are lower than most competitors, great atmosphere. Internal weaknesses are investments in more technology, net contribution, most of the food is high in calories. External weakness are lower profit opportunities, no delivery service, and limited online marketing. Buffalo Wild Wings attracts customers by taste, service, and food quality. The competitors are Hooters, TGIF Friday, Applebee's, Wing Stop and many others. Tools that can measure if the company succeeding are by profits. If the company melts the operation …show more content…

Another tool of measuring success of this company is customer growth and satisfaction. The more customers you have shows that the company is doing a good job and has assurance of long term growth. In restaurants, in order to make the business continue to grow it needs customer satisfaction. If you need to know the measure of success a company in restaurant business you have to look at the customers

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