When a company actively uses social media they can reach much easier they their target then when they do it in other ways. Think about marketing, customer relationships, service delivery, etc. In this way they can, through social media for example, gain better insight into the mind of the consumer and also analyze their purchasing behavior. This allows a company quite nicely to respond to all the needs of the consumer and this makes consumers happier. Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service.
This factor is determined by the visibility of the website and its content on the Internet. Brand recognition is another factor that makes the extremely effective Social Media Marketing. With the increasing number of people joining social networking sites for free using social networking services, these websites have become a suitable platform for marketing purposes. Advertising and marketing a brand on these websites can help you gain recognition and popularity of the brand and the company that owns it. Social Media Marketing gives you the opportunity to interact with their customers and potential customers.
Instant Stardom Due to individuals sharing information such as videos and articles, they are able to educate themselves, Facebook “likes” are positive on a human beings because it helps with self-esteem and social acceptance. Personalizing a profile can create a sense of independence and posting a video allows thousands of individuals to view talent and artists gain popularity through the
Some of them are creating the brand recognition, customer loyalty, decreased marketing costs and using various advertising methods to attract the customers (Q. Ta, 2014). 74% of customers buying decision is decided using the influence of social media as well as 80% of customers prefer to connect to the brands they consume through Facebook (Bennett, 2014) When it comes to businesses, it is vital that customers and the organization have close connections. Social media provides a favorable medium for this purpose by quick response for their feedback or complaints and active participation for surveys and posts. When considering the brand recognition, social media is an efficient platform to advertise the business in a professional manner so it attracts the existing customers as well as the new customers. Social media advertisements will help to correctly position the brand image in customers mind.
Influencer marketing is one of the most popular online marketing strategies for brands today. It is a simple idea: get influential people to spread the word about your brand or business through blogs and social media. However, if you want your influencer marketing campaign to be a success, then you need to choose your influencers wisely. Influencer marketing is not just about spreading your message through reviews. It’s also about establishing a strong brand identity, increasing the flow of traffic to your website, promoting higher engagement levels with an audience, and a whole lot more.
The purpose is maybe with posting it the creativity can make the other person excited and give reason to make better than it. They posting in social media for the other person can look their creativity. The other reason of social media is for business. For disseminate the business, they use social media for all people know their business. They can order by social media and delivery it to customers place.
Furthermore, the Internet provides a convenient way for marketers and consumers to communicate with one another. While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
Companies who increase promotion of CSR work online experience improvements in how they are viewed by social media users overtime. It is really valuable for companies to systematically broadcast their CSR efforts online. If it can elicit an emotional and thoughtful response from the users and encourage them to write about a company’s CSR initiatives, it leads to promoting a company’s CSR work and converts people who think about a company “neutrally” to “positively”. It was discussed that (Christina B. Curley & Nadia Abgrab Noormohamed, 2014) social media marketing can impact CSR in numerous ways. Companies can develop a further understanding and confidence in the commitment to the CSR concept by keeping a healthy dialogue with customers, suppliers and investors.
They may increase customer’s engagement, and help to increase sale (According to reference no ). Social Media Marketing can be use for increasing the brand awareness among customers on online platforms through utilization of the WOM principles.  Usage of the existing social media platforms for As such, it supports two forms of promotion: First is traditional marketing promotion, which is refers to the communication driven by the companies towards their customers and second is social promotion, which is unique for social media platforms and is embodied within the consumer-to-consumer communication (according to reference no