They can promote customer service level through social media as well. The reason is that social media, like phone calls, is a communication channel. The company’s treatments or actions will be judged or discussed about quickly. These days, smart marketers use social media as an opportunity to advance their brands by taking immediate actions and treating their customers right. For example, a customer addresses the problems about the product on Instagram.
THE BENEFITS OF SOCIAL MEDIA MARKETING The use of social media platforms for business is becoming one of the vital parts of the marketing styles for many businesses. It is also a way of coming close to your clients and customers. The use of websites and platforms of the social media to promote a product is what is termed as social media marketing. This means of promoting your products has numerous effects, some are negatives and others positives. This promotion of products is accomplished by using social medias such as Facebook, Twitter, YouTube, LinkedIn, Blogs etc.
By making a post visible for few individuals, publishers can see how people react to the post. If the feedback is positive for the same, social media algorithm will show the post to a wide majority of people. This algorithm is also applied for Instagram news feeds too where the post with much engagement gets higher rank. Through the algorithm, it is now easy to track the user engagement for the post. Explain Relevancy of Content Initially, when the algorithm introduced, Instagram stated that the platform will show you the suggestions for the posts that you may previously interested in.
First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
The crux of the mere-exposure effect is that as humans, we warm to associations of comfort and familiarity. So, when faced with the choice between two opposing products – one we are familiar with, and one we are not – more often than not we will pick the one we are familiar with. How do you apply the mere-exposure effect theory to content marketing? Traditionally, only the bigger brands, that could afford to launch advertising campaigns across a huge array of mediums, could benefit from the mere-exposure effect. However, with the advent of social media more businesses than ever can get their message in front of people.
The people started social media to interact with their friends, family, and colleagues, but the marketing individuals started using it as the marketing tool and get better results in this regard. The uninterruptable and unbreakable communication between people is well used and exploited by the entrepreneurs. It also facilitates the customers as well. Another group of researchers found another relevant attribute of the friction free communication between the companies and customers that add better value to the SMM. The authors highlighted that not only the friction free communication but also added transparency with the communication brought high results to the marketing
Donne Torr mentioned some reasons why social media is important. When forming a social media strategy for a company, it is better to gain knowledge from the insights and experiences of other individuals in the business. Get opinion from the businesses that make use of social media sites and are proven effective on the company’s success. Businesses all over the world are seeing ways on how social media is encouraging success and development, whether it’s getting more followers or growing customer commitment. Here are some of the things any business people should know on how important the social media is on businesses.
If your website receives a lot of Plus Ones and is highly recommended than not only will you receive a better page rank but you will also see an increase in traffic coming to your website. The Plus Ones and personal comments will help to increase your website's visibility and makes the little snippet of information next to your link more fascinating. Google Plus One is all around a great marketing tool for a website as well as for a webpage. The full effects of Google Plus One are yet to be explored but the above have been noted out by internet marketers who wanted to get the full experience of working with Google Plus. Google Plus is an amazing program that was designed by Google to help keep up with the social networks.
Costco could use their Facebook page to advertise their products, introduce new products, keep customers up to date on sales and other in-store events coming up. Facebook, Twitter and Youtube are currently the top social media sites businesses use. The benefits to using any type of social media are that many of them are free to use, have a large audience, allows interactions with customers which can improve customer satisfaction and increases traffic to the company’s website. Costco using any of these types of social media networks would be greatly beneficial for their company if they are performed in a professional
Social Media- Use of twitter and facebook to share the experience by users can be a positive word of mouth for this product. Since the target audience for this product is tech savvy and hence majority of them would be active on social media. We can use social media as a medium to make use of this product viral and as a part of their lifestyle. 6. Google Wallet should solidify more corporate partners.