ipl-logo

Bulan Bhasa Case Study

1028 Words5 Pages

INTRODUCTION

Since independence, English is used to boost the country’s political and economic relations. The government made English as the working and common language (Bolton and Ng, 2014). Furthermore, being proficient in English increases employment opportunities and one’s status (Kwan-Terry, 2000). This led to the increase of 50,000 children, between the age of 5-14, frequently using English at home in ten years (Singapore Department of Statistic, 2000, 2010). The widespread of English resulted in the declining usage of Mother Tongue languages (MT), with young people making up the highest proportion (Cavallaro & Serwe, 2010). As such, language campaigns were implemented (Ministry of Culture, Community and Youth [MCCY], 2016). Thus, the study aimed to examine the effectiveness of Bulan Bahasa in changing the attitudes and increasing usage of Malay language of young Malays. Survey, semi-structured interview and observations were conducted to determine whether the campaign has successfully achieved its aim.

LITERATURE REVIEW

Chinese vernaculars within the Chinese community today were replaced by English (Bolton & Ng, 2014) which led to young people feeling dejected when unable to speak to their grandparents. As such, campaigns were implemented by several language councils in Singapore to maintain, promote and instill interest in MT languages such as Speak Mandarin Campaign (SMC), Bulan Bahasa (BB) and Tamil Language and Learning Promotion Committee (MCCY, 2016).

Show More
Related

  • Bufasi Legal Services: Case Study

    362 Words  | 2 Pages

    Section 1: The Business Model INTRODUCTION SERVICES Bufasi Legal Services will be providing Small Claims Court services to civil disputes of a monetary value of up to $25, 000, excluding interest and costs such as court fees. Bufasi Legal service will assist in completing the proper documentations needed in the Courts. CUSTOMER/TARGET PART 2: FEASIBILITY LOCATION ANALYSIS Bufasi Legal Services will be located in mid-town section of Toronto, Ontario right in the community section referred to as Mount Pleasant East. The address is 245 Eglinton Ave East Toronto, Ontario M4P 3B7. Toronto is one of the largest populated cities in Ontario over 2.62 million, located near to Durham-Mississauga (Appendix A).

    Read More

  • The Case Of Narendra Nagareddy

    334 Words  | 2 Pages

    Arrested after 36 patients died, Narendra Nagareddy had been held at his office following a raid from DEA agent. Around 12 of the 36 patients died from an overdose. Almost 40 federal and local agents raided his Jonesboro office as they seized even more assets at his home. As a psychiatrist of Jonesboro, Nagareddy has been over prescribing benzodiazepine and opiates for the last several years, which has led to multiple overdoses and deaths. People have come to Nagareddy for help, but instead of receiving help, they are met with deadly consequences.

    Read More

  • Mira Bharati Case Study

    220 Words  | 1 Pages

    Mira wanted to live in america for work and then move back India with her Indian husband. She studied child psychology and preschool. She got married to an Indian who was going to Wayne State University , he was getting his business adminstration. They got married. She worked on the school board and loved her job and her friends.

    Read More

  • Mcwhorter's Rhetorical Analysis

    393 Words  | 2 Pages

    I totally agree with McWhorter’s idea because it is totally appropriate to use those languages when doing informal communication. In the speech, McWhorter discussed about the characteristics of texting language. With many harsh and astute critics over texting, McWhorter believes that texting

    Read More

  • Case Study: Latisha Balogh-Robinson Interview

    214 Words  | 1 Pages

    Latisha Balogh-Robinson Interview Latisha Balogh-Robinson RN, MA is the Director of Service Excellence at MidHudson Regional Hospital (MHRH) in Poughkeepsie, New York. In her role Ms. Balogh-Robinson works closely with clinical and administrative leadership in the hospital setting, to design, develop and oversee implementation of organizational strategic initiatives for the "patient and family experience" as well as overall patient satisfaction. She also provides oversight and coordination of Patient Advocacy, and Volunteer and Guest Services.

    Read More

  • Riya Komarla Case Studies

    98 Words  | 1 Pages

    Riya Komarla is an 8th grader at Hill Country Middle School. She enjoys, reading and swimming. Her brother is ten years old, and she has a three year-old German Shepard. She first became interested in how our memory works, when her grandfather was diagnosed with Alzheimer’s disease, a condition where you start to forget important life skills. When she looked it up and found out what it is, she immediately took interest and started to learn about it.

    Read More

  • Plan BEERSHEBA Case Study

    568 Words  | 3 Pages

    It has often been remarked that the ‘iPhone generation’ will guide the military into the era of enhanced digital capabilities, but reality is that advancement in digital technology is just one component to a complex, idea shifting and ever-evolving puzzle that goes beyond networking and communications. Developing a digital Army is imperative, not only to the warfight capability, but to the modernisation of the logistics effect through better C2 and the connectivity of private military and logistic organisations. Following the implementation of Plan BEERSHEBA and the increased complexities of the battlespace, command and control (C2) is more of a challenge than ever before. Plan BEERSHEBA is underpinned by the tenets of modularity, scalability and networked. Digitisation has occurred to allow the Combat Brigade to command and control the battlespace manoeuvring up to and including three Battle Groups.

    Read More

  • Jahafraka Case Study

    126 Words  | 1 Pages

    Since starting service, Jahafraka has made little progressive in control his impulse, and how he respond to anger situations in the home and school setting. Per grandma, Jahafraka continues to have difficulty being obedient to rules of the home and often talks back to her when things do not go his way. Per grandma, Jahafraka continues to have aggressive outburst in the home and refuse to comply with rules she set for him. Per grandma, Jahafraka is angry all the time and want to have his own way.

    Read More

  • What Is The Main Idea Of Amy Tan Mother Tongue

    984 Words  | 4 Pages

    Some information about the author: She was born in China and studied in a local Chinese school for a few years before switching to an International school. It provided her the chance to experience first hand the real meaning behind "broken English", and understand how non-standard varieties of English have their own rules and shape a community 's sense of identity. In this article, she shares her views on Amy Tan 's "Mother Tongue" and talks about the power of language. I was reading Amy Tan 's "Mother Tongue" when I came across the idea of language being "fractured and broken". She gave examples of how her mother’s limited English caused her to be given poor service at department stores, banks and restaurants.

    Read More

  • Bm Case Study Chris Bma

    997 Words  | 4 Pages

    Chris’s BMI is 17 and his BMR is 2,246. Chris’s target HR at 60% is 152 and his target HR at 80% is 179. Chris is only 14 years old and wants to gain muscle mass so that he can try out for the wresting team this upcoming season. Due to his age I would recommend him being screened by a medical professional before we went through with any testing. This may help me identify problem areas, if any, and ensure he is in good shape.

    Read More

  • 2.1 Explain How To Adapt Communication With Children And Young People

    309 Words  | 2 Pages

    Within the school environment, there will be a variety of children and adults. Each child and adult will differ from the other. Some will come from different backgrounds, speak different languages and some may have additional educational needs or impairments. Children and adults from different backgrounds may speak a different language to the majority of the people in the school. Sometimes they may have English as a second language but some may only have their first language.

    Read More

  • Intersecting Axes Of Privilege And Oppression Scale Essay

    1747 Words  | 7 Pages

    Most of the world now requires individuals to speak English. The language is so common that most continents’ institutions are putting English into their curriculums. However, some places have put English as their second language. These countries are falling behind as the world is advancing. Eventually, they will lose contact with the rest of the English speaking world.

    Read More

  • Personal Narrative: My First Day Of School In Canada

    849 Words  | 4 Pages

    On my first day of school in Canada, a girl sitting across from me was surprised at my identity of being an international student, “Are you not Canadian? You have a pretty good accent!” Well, I was born and raised in the old imperial city of central Beijing, China. I grew up looking upon the magnificence of the forbidden palace, imagining that probably one of my ancestors was one of the constructors of this amazing art piece. As a child, I wrote Chinese calligraphy with brushes, and I learned hundreds of ancient poems and The Analects.

    Read More

  • Bodiam Case Study

    59 Words  | 1 Pages

    Bodiam is one of the greatest oaten and wheaten roughage and straw exporters in WA. Based 100km from Perth, WA in Northam. The organization additionally trades quality grain straw in International markets. You can visit our site to perceive how we create our top notch feed and straw. We are looking likewise new and extra markets in our

    Read More

  • The Impact Of BSA On My Life

    226 Words  | 1 Pages

    I am Isayah Balaicuis, one experience that had a massive impact on my life was the BSA. The BSA (Boy Scouts of America) was an organization I was a part of for 10 years of my life from around 2004-2014. During this time I learned many valuable skills and life lessons. I learned of responsibility and of leadership, of moral lessons, and problem solving, of practical skills and values that became a part of who I am.

    Read More

More about Bulan Bhasa Case Study

Open Document