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Bulgarian Tourism Essay

1034 Words5 Pages

Bulgaria still does not have clearly defined tourism destination image. The country is known as a beach summer and ski winter destination, due to ineffective advertising campaigns, lack of branding, lack of national tourist offices in major generating markets, uncoordinated development of tourist information centres. Tourism in Bulgaria still suffers strong seasonality and the lack of experts with professional qualifications and language skills outcomes to insufficient exploitation of different kinds of tourism. Despite its rich geographical, natural and historical resources, Bulgaria is still dependent on summer and winter tourism and cultural, business, rural; spa, spa tourism, religion, hunting, sports, extreme sports and hobby tourism …show more content…

Moreover, Bulgaria‟s tourism market share in global and European terms remains insignificant. Tourism development in Bulgaria suffers from serious interrelated structural weaknesses and obstacles: The product mix is dominated by mass tourism and package tours mainly for seaside and skiing tourism resulting in low value added for the Bulgarian tourism industry, missed market opportunities as well as strong environmental pressure on traditional resorts where carrying capacity is either exhausted or in most cases overexploited. Bulgarian tourism is dependant on a limited number of markets. The share of the three leading foreign markets in terms of nights spent (Germany, UK, Russia) has decreased recently (from more than 70% at the end of 1990s to 59% in 2005). Seasonality of tourism demand is the highest within EU-27 which has significant implications not only for occupancy rates and revenues to the tourism industry, but also for the employment and skills development of employees (many businesses struggle to attract and keep skilled staff). The occupancy rate for accommodation is low but has increased of late (35% in 2005). The average length of stay of international tourists (2.4 days), the average revenue from each international tourist (€268) and their average daily spend (€167)

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