Dollar Shave Club Case Study

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Evaluation of Joint Venture and Bulldog Partner for Expansion
It is important for the success of an international organisation that they must choose right market place to enter for the reason that it would surely help them to attain their set goals and objectives. Moreover, in the case of Dollar Shave Club their top officials are quite keen to consider Joint Venture as a market entry strategy while entering into Germany. In addition, they are selecting Bulldog as a partner in order to execute their business operations in a more accurate manner. It is noted that there are numerous large-scale organisations that consider joint venture as a market entry strategy such as Starbucks with PepsiCo and others (Chiao, et al., 2010). However, it is a prior responsibility of the top officials of Dollar Shave Club to assess the market of Germany through which they can easily identify the leading brands of their market and it would definitely help them to alter their plan as per the requirement and condition of the business. Additionally, joint venture is a …show more content…

This is because this country is ranked highest among the selected four countries in terms of performance against the criteria’s provided in the table in Appendix. It is noticed that Dollar Shave Club have strong opportunities of expansion and growth in this particular market as the Gross Domestic Product of the country is stable. Moreover, the average price that is offered by its competitors for this product in the selected country is also highest, which means that Dollar Shave Club would be able to earn stable profit after covering all expenses. In addition to this, joint venture, franchising, and exporting are considered as the effective market entry strategies for the organisation. Furthermore, two potential partners for Dollar Shave Club in order to expand in the market of Germany are Bulldog and

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