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Burberry Success Essay

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BURBERRY BUSSINESS… Inside it---- ==Dipped in history== “Burberry” an extravagance British style house that owes it’s being to Thomas Burberry (1856). Known for it unmistakable Checks; it stands out to the world’s number one counterfeits. From clothing to perfumes to accessories; they have it all. The first ever Burberry store was opened in Basingtoke (1856) and by 1870 it started to focus more on it’s outdoor attire. Fundamentally known for the making of trench coats for the First World War, it attained popularity. To sell the brand more widely, the checks were transferred from the outside of the coats to the inside of the coats(lining). A company all by itself uptil 1955, was then taken over by Great Universal Stores (GUS). Retail of fake clothing to the masses was on a high, selling the impression that Burberry is no more exclusive and desirable. From that point forward the brand has tried to rehash itself, by advertising in distinctive magazines (i.e.GQ, Esquire, Vogue, Harper's Bazaar, and so forth.) by using known faces like Emma Watson, Kate Moss, Agyness Deyn and many more. Burberry has diversified from one to four brands- Burberry Prorsum, Burberry London, Burberry Brit and Burberry Sport with two more recently added …show more content…

The Burberry clothing has an high end appeal. The Burberry product is without a doubt very expensive but it’s prices are similar to that of their competitors (Ex. Louis Vuitton) .The fragrance line is economically priced keeping in mind the pocket of a common man too. Everyone can afford it easily. This brand does appeal to everyone in some or the other way. It has positioned itself well in the mind of its consumer, and if they bring down the cost of their item’s; psychologically, the consumer believe that the quality of the product isn’t good as that of its competitor. The price is an indicator of quality and desirability which; the customer looks

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