Kentucky Fried Chicken, Burger King and McDonald’s. The question that comes to my mind when I see all these fast food companies is, are they becoming healthier? If I asked you this question, I would not be surprised with your answer. I would not be surprised because I expect your answer to be “No they are not becoming healthier.” We have all seen fast food advertisements on television. From the advertisements, do you ever believe that they are becoming healthier?
To employ this, a proper argument based on reason will be present. This argument must not be subject to debate as it will be backed by numerous principles. Said principles can be identified as such, facts, clues, statistics, testimonies, witnesses, and even common sense. Case in point Burger king chooses to employ sexual clues through a product, these clues are not to be considered subliminal, instead the viewer must analyze how the meal is being depicted through its placement, and textual innuendos. The rhetor’s intentions are to conclude that the burger in question will be as good as the sexual act illustrated.
The battle among Burger King and McDonald is regarding the competition to get the advantage which will make them excel in their fields and gain maximum profit and revenue (Basham, 2010. http://www.netadvantage.standardandpoors.com). Porter’s competitive strategies According to (Kossowski 2003) In reference to Porters competitive strategies the competitive scope in the business tells us the necessary grounds which will make the company a success in the business field. The strategies used by both are different in Burger King and McDonald and the variation can be explained by dividing the competitive strategies into two divisions which are lower cost strategy and differentiation strategy. Lower cost
Statement of intent: I will be writing my opinion about fast food companies false advertising their food as becoming healthier. Each paragraph will have an example of an false advertisement through the fast food companies of McDonald’s, Burger King and Kentucky Fried Chicken. My target audience is any consumers of these fast food companies. Kentucky Fried Chicken, Burger King and McDonald’s. The question that comes to my mind when I see all these fast food companies is, are they becoming healthier?
Aggressively pursuing refranchising opportunities: Burger King are strongly working towards finding ways and means to refranchise their domestic and international company outlets to their existing or new franchisees, they believe a business model where their entire business is highly franchised will mean lesser capital investment on their part and better profits and margins. Maintaining strong focus on corporate-level cost structure: . Burger King are continuously trying to find opportunities to improve the Corporate level general and administrative efficiencies (G&A). The method that they introduced is called Zero based budgeting program which basically means that departmental budgets, estimation of costs and expenditure should be from
Referring to kids suing McDonalds for making them fat. As he reaches the end of the article he says," Fast food companies are marketing to children a product health Hazards and no warning labels." The only part that clearly states his miain point is in the title of the article. To make his concept clear within the reading, adding your opinion in respect to the other view points is a good way to state the opposing ideas and should clearly standout where you stand among the two concepts. Misleading the audience gives a point to the author 's favor.
The main purpose of this research task is to accept or reject the hypothesis that ‘There are no significant factors that distinguish one of the following franchises (Steers, Debonairs, Wimpy) from their competitors. Consumers buy from a specific food franchise because it is purely convenient.’ For this research task, Steers and McDonald’s were chosen, McDonald’s being the competitor franchise. The reason that these two franchises were chosen is because both Steers and McDonald’s offer similar products; such as burgers, both franchises offer to eat the food in the store or to collect. Recently McDonald’s began delivering, so that is also something that Steers and McDonald’s have in common. To be able to do this research task and to attain
Advertising is a notice in audio or visual form that sends a message to customers to promote or sell their product. Advertisements typically attracts customers with pictures and the wording. Some can be humorous, sad, and scary. Although the sole purpose of advertisements is to bring in customers, few advertisements are misleading and bores the consumers. Burger King is an American global chain of hamburger fast food restaurant.
INTRODUCTION 1. Qualities: Mcdonalds has developed enormous brand value. Mcdonalds is intense on preparing chiefs. Mcdonalds client – centered Plan to Win give a typical system to its worldwide business yet takes into account nearby adjustment. Thus, when ponder quick sustenance, clients never forget Mcdonalds first.
INDEX: • EXECUTIVE SUMMARY:PG 3 • INFORMATION REGARDING BURGER KING: PG 4 • INFORMATIOM REGARDING MAC DONALD: PG 5 • GLOSSARY: PG 6 • REFERENCE LIST PAGE 7 • ANTI- PLAGIARISM CHECKING STATEMENT EXECUTIVE SUMMARY: In the business context marketing is considered to be the practice of organizations and individuals, as well commercial businesses, institutions and the government. Marketing enables them to sell products or services to other companies in order firm them as well to resell them, to either make use of it in their products or services or to advocate their works. Marketing in the business context can be as well referred to as Industrial marketing or alternatively as business to business marketing. Marketing is the study of the exchange in relationships. In this research project I had decided to use to competing franchisers them being Burger King and Mac Donald.