Through the huge market research and surveys, the organization discovered that their customers enjoy the speed as one of the restaurants‟ top priorities. Therefore, McDonald‟s future plans are to “provide fast, friendly and accurate service”. McDonald‟s
McDonalds has a policy within all its subsidiaries and fast food restaurants worldwide of giving its employees a priority over all other things. The firm indeed identifies that employees are core in the company's success. McDonalds has in the past devised training programs aimed at employee development. Moreover, the firm empowers its employees to take up new challenges in the fast food
 Menu engineering maximizes restaurant’s profitability as it subconsciously leads customers to buy what the restaurant want them to buy. The menu is the heart and soul of the restaurant – this is the reason for opening the doors each day. The menu combines concept, décor, location and food offerings
With high quality employee, Whole Foods is able to provide the needed customized service for customers by guiding them to make food choices according to their needs. Whole Foods core competencies lies in the fact that it has a dominant market share in the organic food market and has more stores than any other single competitor (Monteiro, et al, 2013). The company’s shops are strategically located in visible and prominentlocations. This increases its recognition and impacts on its brand value. Whole Foods has built the reputation, trust and friendship among the suppliers and customers.
The popularity of McDonald’s can be attributed to its strong international presence since 1940 and its influential ,consistent marketing strategy that caters for the varied tastes of its consumers. McDonald’s has adapted its menu to include South African traditional flavours by introducing for example,the boerie burger. They have also added various healthier meal options to their menu as well. The consistent standard of the quality of their restaurants, regarding the branding, service and menu options both within South Africa and internationally with 37 000 stores in 120 different countries as resulted in a loyal customer following both locally and internationally. One of their greatest strengths is their product value whereby consumers’ expectations of their quality of their meals and service is always consistent and the same in all their stores.
This can be one of the attractions, as some customers will choose to go to the restaurant, which have same race of employee. If PappaRich recruits equal races and gender of employees at outlets, can gain better reputation and public image, as they are showing to public that they are fair and respect to different background of employees. This will raise employees’ satisfaction and make them more likely to contribute for company. Diversity of employees can increase the creativity and innovation in recipes on menu. Due to different background, races and cultures, employees might come out with various opinions in the taste of food.
Hectic Lifestyle Wing Zone provides busy individuals more time to spend at work/college and less time and stress for waiting for food. Market Positioning At Wing Zone, feedback is taken from the customers in order to know the customers’ reviews so that improvements are made if necessary. Wing Zone uses fresh and hygienic products to occupy a clear and desirable place in the minds of target customers. Marketing Mix Product Product options offered by a restaurant are very important. At Wing Zone, there is a wide variety of dishes suitable for both vegetarians and non-vegetarians.
My dining experience was pretty decent. In order to check how KFC handle its special orders, I ordered one regular burger and one with extra patty and mayo. Special orders were taken care of the same way as regular orders. Nonetheless, when the burger arrived, I was awed to see both being precisely as requested. They used the sticker on burger package to distinguish the difference.
Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest.
It has provided convenience to people who shuttle between homes and work for a bigger part of the day. The industry thrives on international appeal endorsed by niche chains. The development of nutritious and healthier replacements for the traditional servings at fast food restaurants has transformed into mass promotion of portable foods. The Indian fast food industry stands at a massive size of ` 47 billion, driven by a growing number of working professionals and increasing westernization. Apart from this, busy life schedule, standardized food, and less time consuming processes are also fuelling the demand from domestic consumers in the industry.