Similarities Between Mcdonalds And Burger King
Contents
Executive Summary 2
Brief Backgrounds 3
Comparative Study 4
Social Responsibility 4
Conclusion 5
Successful 5
‘Unsuccessful’ 5
Reference List 6
Glossary 7
Executive Summary
This research task was drawn up to compare two competing fast food franchises that operate in South Africa. The task reveals the difference in the way each franchise has been able to remain sustainable throughout their years of operation in South Africa.
The research is drawn up to compare two of South Africa’s competing fast food hamburger franchises, McDonald’s and Burger King. The research reveals that McDonald’s started operating in South Africa in 1195 – and was founded in 1948- whilst Burger King started operating in South Africa in 2013 – and was founded in1953. Further research and analysis into the two franchises shows the difference in the action each franchise has decided to take in terms of social responsibility and corporate governance.
The conclusion reveals that McDonald’s is ore successful than Burger King, as it has been in the Fast Food Industry for a longer period and has established its bran and customer base within the country. It
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A year later, the franchise was bought from Kramer and Burns by James McLamore and David Edgarton, after the franchise had experienced financial difficulty. McLamore and Edgarton has removed “Insta-“ from the name making it “Burger King” and introduced the flame-grilled element of the burger patty to the franchise. The franchise had gone through four owners before becoming the Burger King that is known to the world today. The franchise started operating in South Africa in May of the year 2013, with the first frabchise being in the Western Cape Province. From there onwards, the Franchise has expanded into the rest of the nation providing jobs to
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