Burger King Research Paper

980 Words4 Pages
) INTRODUCTION:- Brief history about Burger king Fast food Restaurant. The Burger King´s business dates back more than a half-century, having been founded in 1954 when James McLamore and David Edgerton opened the first Burger King restaurant in Miami, Florida. The Whopper sandwich was introduced in 1957 and became an instant success of burger king, leading the founders to develop the "Burger King fast food chain, HOME OF THE WHOPPER" campaign in 1958. In 1961 McLamore and Edgerton acquired national and international franchising rights for the Burger King fast food chain.

2) Q1. Do research on the following food & beverage outlet BURGER KING and elaborate on the following points?
A.What is the history and background of the company?
B.What type
…show more content…
D.Why are they popular and successful?

A. Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King by Keith J. Kramer and his wife's uncle, Matthew Burns. Their first stores were centered on a piece of equipment known as the Insta-Broiler, which was very effective at cooking burgers. It proved so successful that, as they grew through franchising, they required all of their franchises to carry the device.
While the Jacksonville chain kept expanding, two friends named James McLamore and David R. Edgerton, they both alumni of the Cornell University School of Hotel Administration, were seeking an opportunity to open their own business of burger king fast food restaurant. McLamore had visited the original hamburger stand belonging to Dick and Mac McDonald in San Bernardino, California, and sensing potential in their innovative assembly line-based production system, decided to open a similar operation.
B. According to my point of view in burger king fast food restaurant used different types of cuisine .because every country have their own cuisine.

An American chicken sandwich

A French chicken sandwich
…show more content…
Famous fast food chains all over the world. They are also known as BK. They started to serve as Insta-Burger King in 1953. But economic difficulties changed the name to Burger King then. It’s now possible to find Burger King Restaurants from China to Alaska. There are so many Burger King Restaurants are there all over the world. • Burger King is evaluated its menus almost every year since 1954. It was only hamburger and milkshake to sell in 1953. Then first Whopper is produced in 1957. Then it became main product of Burger King.
• In 1970s Burger King was living the Golden Age. There were advertisements of company all over the world. They were a piece of real American Dream at all.
• Then with first years of 80s, Burger King started to fail in advertisements. They changed lots of advertisement companies but campaigns were not successful so sell rate of company decreased.
• After ineffective advertising agencies for two decades, company made a big deal with CP+B. CP+B changed everything that Burger King Advertisements serve. They used internet, sexism and cultural signs. Advertising was so successful that Burger King earned old respect and sell rates back at short

More about Burger King Research Paper

Open Document