Analysis Of A Letter To A Burger King Advertisement

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Written Task: Letter to Editor 12 English Language and Literature SL By Madhu Srinivasan 09/04/2015 Dear James Connor, I am currently regarding the placement of your Burger king advertisement in your newspaper. I have attached the picture towards the right for your reference. I personally believe that this advertisement is very racist and it degrades the view of African American in the eyes of the society. This advertisement contains no regards to the individuals in the image. Through my letter, I hope to inform you on how this advertisement is racist and affects the society’s view towards African Americans. I am a current staff working in for the Dutch Magazine Company. I am the senior manager of the entire company and just recently came …show more content…

This advertisement contains cultural racism as it is evidently being culturally racist towards African Americans. African Americans have African ancestors and currently when the general population thinks of Africa, they associate the continent with hunger. This can also be associated with the advertisement. This could be interpreted as to why the advertisement shows usage of African Americans and this is due to the fact that they are associated with being poor and hungry. This is why the father is feeding the child before feeding himself. This form of advertisement doesn’t take the culture and the social values of the individuals in the picture into account. This advertisement shows the usage of an individual’s race to mainly promote their product. Another form of racism is present in this advertisement which is known as internalized racism. Internalized racism when individuals generally associated with the racist comment behave a certain way due to the stereotypes present. This is clearly evident in the advertisement as the father is shown to be feeding his son before himself. The advertisement states America loves burger but only contains African American individuals to promote their

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