Burger King Marketing Mix

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The Burger King menu, is a relatively cheap menu when compared to normal restaurants but it is one of the more expensive fast food franchises. A whopper costing around the area of R60. So we can see that the people will be paying a bit more for a burger from Burger King while the burgers are a bit bigger than most fast food franchises.


Burger King occupies prime locations, mainly in busy shopping centres or outside of the shopping centres where most of the pedestrian traffic is. Burger King is often found among the other fast food franchises as their target market will be around these areas which allows for maximum sales to occur. The Burger Kings are often drive thru’s which allow the people to access their food quicker and it is much more convenient to stay in their car through this process.


Burger King uses many mediums to advertise on, including
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Fast food: easily prepared processed food served in snack bars and restaurants as a quick meal or to be taken away.
Marketing Mix: a combination of factors that can be controlled by a company to influence consumers to purchase its products.
Propaganda: information, especially of a biased or misleading nature, used to promote a political cause or point of view.
Local: relating or restricted to a particular area or one's neighbourhood. Economy: the state of a country or region in terms of the production and consumption of goods and services and the supply of money.
Market: a demand for a particular commodity or service.
Demand: the desire of consumers, clients, employers, etc. for a particular commodity, service, or other
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