Burger King Marketing Strategy
INTRODUCTION OF BURGER KING
A leader in today's fast-food industry, with locations in all 50 states and 62 countries around the world, Burger King Corporation was founded in 1954 in Miami, Florida, by James McLamore and David Edgerton. McLamore and Edgerton, both of whom had extensive experience in the restaurant business before starting their joint venture, believed in the simple concept of providing the customer with reasonably priced quality food served quickly in attractive, clean surroundings.
ESTABLISHMENT AND GROWTH
Often abbreviated to BK, is a global chain of hamburger fast food restaurants. And has since used several variations of franchising to expand its operations. Burger King Holdings is the parent company of Burger King. In
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These food service chains are everywhere and earn hundreds of billions of dollars a year.
According to a New York Times article, there are about three new McDonald’s opening every day. The main goal is not to have any person more than their minutes away from a branch. Easily, there can be more than one branch in a town. Just as McDonald’s embarks on this marketing strategy, so does other fast food chains. To be able to compete with the biggest name in the industry, the competitor must be able to keep up. Therefore, just as a new McDonald’s opens nearby, a competitor is also opening in the same area or vice versa.
Burger King is a franchise operation and is the second largest global fast food burger chain, most famous for its ‘Whopper’ product. The company was bought by 3G Capital in 2010 and a series of senior management changes have since been implemented.
How exactly BK popularity did gained its momentum? Much has to do with its selling point. Most of Fast food chains sell convenience and taste. The other half of its success lies on the marketing strategy that BK has
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The character has under gone several iterations over the their of its company's history.
BK has also chosen to incorporate 02 more strategies for the on-going of the success which are captioned
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1626 Words | 7 PagesBurger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since.
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