Burger King: Mcdonald's Case Of Mcdonalds

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first day Ray Kroc noticed that he had made a substantial amount of $366.12 , which is the equivalent of $3824.46 in today’s dollar worth or R45471.79 in South African Rands. By the 1960’s it was thought that there were over several hundred Mcdonald’s stores spread out across the United States of America alone. This is a testimont to the sheer dedication and determination Mr Ray Kroc had with his expansion plans for Mcdonald’s. Today there are more than 32000 Mcdonald’s stores globally which are spread out across one hundred and seventeen(117) countries world wide. These 117 stores globally employ more than 1.7 million staff members which range from cleaners to cashiers to cooks. Recently Mcdonalds has been reducing the number of human staff…show more content…
An estimated number of over 11 million guests enter a Burger King daily in order to be served a famous burger or meal. It is the second largest fast food company in the United States, just behind Mcdonalds. Burger King was founded by David Kramer and his brother-in-law Matthew Burns who lived in Jacksonville Florida in the early 1950s. The pair were trying to come up with a new restaurant idea when a stroke of inspiration arose between them. The pair then developed a stove which they would later call the “insta-broiler”. The premise behind the insta-broiler was that the patties(4 at a time) would be placed in a wire mesh or basket cradle which could be sandwiched between two broilers thus allowing the patty to be cooked on both sides simultaneously. James MacLamore and David Edgerton were a pair of Cornell University classmates who saw merit in David Kramer and Matthew burns idea, after they had visited a Mcdonald’s stand and seeing how great a success it was. The two classmates then decided that they also wanted to be part of this revolutionary success and thus they pooled their funds together and opened a “Insta-burger King” franchise in Miami in…show more content…
The expansion of the economy at time made it the ideal time for a new business to establish itself and for it to establish a strong target market. Maclamore and Edgerton realised that there was a critical design flaw in the original “insta-Broiler” and so they began to tinker and tamper with the machine making improvements on the original design. The new and improved “insta-broiler” would become known as the “flame-broiler” which used a gas grill instead of broilers, thus eliminating the critical design flaw. By 1959 the Kramer-burns Mother operation was in trouble as it was being mismanaged by the two family members. However to prevent Maclamore-Edgerton franchise from going under aswell the two classmates bought out the Mother company and now made it part of their franchise. The classmates business was not ring-fenced from the mother company so if the Mother company were to go belly up and file for bankruptcy the classmates business would also be implicated in this bankruptcy in order to try and pay off business
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