Industry analysis: The Fast Food Industry (McDonald’s) NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants Grocery retailers Grocery wholesalers Packaged food manufacturing Sub industries include: Eating places Ice cream, soft
Industry analysis: The Fast Food Industry (McDonald’s) NAICS 72221: Fast Food Restaurants. This industry is made up of establishments focused on the sale of prepared food and drinks for immediate consumption on or near the premises. Institutional and caterers and industrial organisations are also included in this business. Related Industries: Full-Service Restaurants Grocery retailers Grocery wholesalers Packaged food manufacturing Sub industries include: Eating places Ice cream, soft
external factors in the fast food restaurant industry. Competitive Rivalry (Strong Force) McDonald’s faces high levels of competition because the fast food industry is highly condensed. This element of Porter’s five forces analysis examines the effect of competing firms in the industry. There is a strong force of competitive rivalry for McDonald’s due to the following factors: •High number of firms (strong force) •High aggressiveness of firms (strong
SWOT ANALYSIS STRENGTHS 1. Popularity – Burger King has a popular brand identity, which has been enhanced by the placement of the company and its products through varied advertising programs. Its jingles, slogans, tie-ups with popular brands, and innovative advertising campaigns helped in maintaining a positive perception among customers. An example of successful advertising is a 10-movie promotional tie-up with Disney in 1990s, including films such as Aladdin (1992), Beauty and the Beast (1991)
Possibly two of the biggest burger brands in South Africa are fighting for first place in the hearts of South African food lovers. McDonalds and Burger King are two well-known international brands that have made a huge mark in the South African fast food industry. In order to discover which of these companies is more successful than the other, the backgrounds for each company will need to be highlighted to understand the business values and whether each company still possess these business values
restaurant or store with preheated or precooked ingredients, and delivered or served to the customer in a form of take away. The restaurants delivering fast food are generally divided by the ability of food serving (Muhammad A Asdullah, et al., 2015). Burger is one of the main product served in the fast food chain menu. It is kind of meat product rich in animal fat, saturated fatty acids and cholesterol. Vegetable products and soy bean are added to raw or cooked meat products to improve its functional
to: Porter’s five Forces, Pestal Analysis, Efas Analysis. Mc Donald’s has been a fast growing franchise not only in New Zealand but all over the world. Environmental factors play a major role in deciding the outcome of its products. External environment factors way heavy on businesses similar to this. Analyzing these factors takes priority but may not be limited to only certain analysis systems. The Porters Analysis system or the five forces of porters generally assumes that there are five forces
customized to suit almost each taste. Subway is preferred by customers with health conscious. Competitor Analysis As mentioned competition in fast food industry is fierce. Rivals such as McDonald’s, KFC, Burger-king and Pizza-Hut have bigger market shares and are using franchising as well but they are focusing on the experience rather than health and nutrition values, they are providing burgers, fried chicken, French fries and pizzas. On the contrary, Subway is focusing on customer proposition, premium
change. PESTEL analysis Political Factors The performance of the brand is affected by the political factors. The government plays an important role. New trade agreements can have a good or bad impact. Some government makes the brand easier to do
Industry Analysis 6 Porter’s five force model of McDonald’s and Starbucks 6 Comparative Analysis of McDonald’s and Starbucks 11 Cost leadership Strategy 11 Differentiation Strategy 12 Focus Strategy 13 Conclusion 14 Reference List 15 ABSTRACT This evaluation report is based on analysis of competitive strategies of two major companies namely McDonald and Starbucks. The main aim of this report is to understand the competitive strategies of both companies through evaluation and analysis of