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Swot Analysis Dunkin Donuts

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DUNKIN DONUTS 5 capacity to increase its operations in the foreign market although both brands sustained their independence (Bhasin, 2017). Since it has mainly focused on burgers, it has been able to dominate in the industry and it is approximated that it serves more than 50 million consumers each month in the United States. Burger King is among the direct competitors of Dunkin Donuts.
SWOT Analysis
Strengths
Ø The company has a significant presence both internationally and domestically and growing. In 2016 it added 415 net new locations in the United States and 317 net new locations outside the United States (Taylor, 2017).
Ø Concentration on better customer experience and marketing. The brand has concentrated on customer services and marketing …show more content…

Digital technology especially social media and online marketing have assisted brands to develop good images via customer service and marketing. Dunkin Donuts could effectively exploit such opportunities to improve their performance and productivity.
Threats
Ø Stronger dollar and currency fluctuations rates impact the revenue of the brand. Slow economic growth rate in multiple major economies could as well negatively impact the profits. A stronger dollar translates to reduced profits from foreign operations.
Ø High level of competition from other quick-service restaurant brands. The quick service restaurant brands such as the Burger King, McDonald's, and Starbuck pose a significant competitive threat. Majority of the companies in the industry have increased their reach in foreign markets and experienced a larger market share. Therefore, Dunkin Donuts has to improve their strategies to increase sales.
Ø More consumers are becoming health conscious and thus avoiding the fast food joints. Additionally, it could be difficult to adjust the eating habits of individuals in specific nations such as China and …show more content…

DUNKIN DONUTS 8 Price- The price is relatively low as the largest customer base is the middle-class individuals who can easily consume it.
Promotion- A holiday coupon is offered in some days and preparation of set lunch for the loyal customers. Other promotion strategies could be used via social media.
Place- The restaurant chain is certified by the LEED and the outlets have limited seating.
Metrics to Analyze the Success of the Plan
Market Size- The market size is the value or quantity of units sold for a certain duration, ordinarily a year. By considering the market size (revenue and units) and dividing by the number of consumers ordering, the basket size could be obtained to understand how much every customer is worth.
Market Share- Market share is the value or quantity of units sold in a particular duration as a percentage of the total size of the market. The market share of the oven-toasted sandwich could be estimated by considering the total market of the sandwich product.
Product Usage- This determines the weight or frequency of utilization of a product. Therefore, light buyers can be isolated from the heavy buyers. This could be used to find the precise segment of the oven-toasted

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