Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953. Burger King 's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King 's signature product since. As of September 30, 2016, Burger King reported it had 15,243 outlets in 100 countries.
From the merger, the company could be spared at least $400 million from its U.S. tax bill over the next four years, according to the liberal group Americans for Tax Fairness. The deal could also save Burger King shareholders as much as $820 million in capital gains taxes, according to the group. Also, it fits perfectly with Burger King’s business model, where the burger giant focuses more on international expansion and menu innovation. (Amigobulls.com,
urger King first started in 1954 in Miami. And now in November 2014, Burger King has more than 14,000 places in about 100 countries, and has an estimated 11 million customers every day around the world. Most of these places are owned by self-governing franchisees. On the companies menu, they have breakfast, lunch and dinner items offered. Hamburgers, chicken sandwiches, French fries and beverages are also on the menu.
Marketing and communication Burger King 's main aims and objectives are to serve its customers with the bests meals and services a fast food company could possibly provide. For this efficient communication with its customers is very important. It makes use of networking, media and internet to communicate. Apart from advertising itself through radio, television, banners, barouches it’s also been reaching out to its customers with the help of social media like Facebook and twitter. It also uses demographical strategy to meet its consumer’s interest.
Convenience food franchising make up the largest part of restaurant online sales in the US. This $125 billion a year market is likewise the biggest as well as most lucrative of the franchise business industries, making up greater than 15 % of franchise business in the United States. With recognizable names that consumers associate with franchising, a famous fast food franchise business could immediately establish brand recognition. Also as this new trend of healthy consuming arises, junk food franchise business are still thriving. Several fast food electrical outlets now concentrate on health and advertise much less fat material or lesser calories for an overall healthier meal.
In 1978 “Burger King” took a big step in in franchising, the company poached Donald N Smith who was a high ranking Mcdonalds official at the time and tasked him with shuffle the business. He got to work changing and editing the franchise agreement of “Burger King” and one of his most notable edits to the agreements was putting in a clause which made it unethical and not possible legally for franchisee’s to own another franchise in an opposition fast food chain, this thus encourage brand loyalty and maintained the businesses ethos. Another amendment made to the franchise agreement was that Franchisee’s were not allowed to stay more than 1 hours drive from their franchise store, this thus reduced the cases of absent
Introduction Burger King is a fast food chain that originated in the United States, serving hamburgers with a side of french fries. As well known as Burger King is, their marketing team is always trying new ways of advertising their burgers. In 2009 this Burger chain ran an advertisement throughout Singapore that created a lot of controversy, but not for the effectiveness. Rather, for the imagery used. It depicts a woman with mouth wide open, with Burger King’s new hamburger right in front of her implying an action of oral sex.
o Product improvement for health concsious consumers, by doing this Burger King will have an advantage over McDonald’s as they will be catering for all people where as McDonald’s only caters for a certain group of people and by doing this the brand of Burger King will improve making it easier to compete in the market and to expand in developing countries and economies. o Business sustainability, as this affects all Burger King franchises around the world as well as the brand of the business which will in time affect profits of the business which will cause Burger King to struggle in the market and fail to compete with their leading competitor McDonald’s. Therefore these two franchises will always remain two of the biggest franchises because of the success they have achieved over the years. McDonald’s and Burger King will always be competitors as they compete for the same target market therefore the only thing that truly separates them is how well they execute certain strategies including the marketing
At burger King, consumer are given more food and service choices. Personalization coupled with fast and efficient service make dining experience at burger King unique. The introduction of the new veggie burger open a new segment of market that cater for vegetarian and such effort make BK one of the vegetarian like restaurant. Burger king takes pride in its ability to provide personalized product to ensure they can reach all level of consumer. Some product from double patties to children applesauce and juices to veggie burger, so they can interact with all kind and level of