Burger King: The Horsemeat Scandal At Burger King

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Burger King admits it has been selling beef burgers and Whoppers containing horsemeat. Summary: Prior to Burger Kings products being tested, they assured the public that all allegations of their product containing horsemeat was false. The meat was then sent for testing and traces of equine DNA was found. Customers no longer feel safe eating Burger Kings food. Relative Topic: False Advertising of product content. The consumption of horsemeat is harmful to the human body, because of the steroids and chemicals that are given to the horses that result in it being passed to humans. This is a break in ethics and it may not be illegal to sell horse meat but, when products that contain horsemeat are not specified on labels and the consumers are not aware of its existence it then becomes illegal according to the consumer protection act 68 of 2008 in SA. This is deceiving their customers and destroying their image. Sales will decline because of the prejudice felt towards the business. The quality of the product will be considered substandard and not worth the money paid. It will dissuade future customers from trying the product. By falsely advertising this undermines the public and their own integrity. The CEO: Dear Daniel Schwartz, upon hearing about the Horsemeat Scandal I’ve written to inform Burger King that it might benefit the company by removing your current PR director, as denial is no solution to a problem, if the director had “come clean” in the beginning then the

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