They believed that getting the tomatoes and lettuce precut from the commissary wasn’t OK and they preferred it being done in house as they wanted to focus on freshness. The ultimate goal was to differentiate the food provided by Burger King from those of its competitors. They believed that anyone who sold food, even a grocery store was a competitor to them. Even though people could look at their product and feel that those weren’t new and could be got anywhere else Burger King believes that they are differentiating and they are best in class. Burger Kings new marketing campaign was the second pillar of the strategy.
(Global Strategy of McDonald and How It Reached All corners of World) To sustain its life, McDonalds has put in to focus an effective competitive strategy to make them stand out against their competitors. McDonalds competes with others in three important areas, which are cost, speed, and
Burger King Marketing mix Price Burger king faces high competition from competitors like Mcdonalds. It looks after the needs of the customers and sees to it that the customers feel satisfied paying the price they are for the items so the prices range from easily accessible to, to high price range as it has a vast number of customers from different income range. The prices are also determined by looking after the prices of its competitors. Burger King recently joined McDonalds in offering a $1 double cheese burger. Burger King plans to sell slushy drinks for $1 leading into the summer in order to offer an alternative to McDonalds $1 summer drink.
Further research and analysis into the two franchises shows the difference in the action each franchise has decided to take in terms of social responsibility and corporate governance. The conclusion reveals that McDonald’s is ore successful than Burger King, as it has been in the Fast Food Industry for a longer period and has established its bran and customer base within the country. It
With KFC being the number one brand there is growth opportunity for McDonalds. The last recommendation would be to modernize more locations to be more family friendly. A chain that is very responsive to the needs of the family is Chic-Fil-A. They are innovators in this space and have marketed specifically to moms. They have even introduced a call ahead program where busy moms can call and order their food before they reach the restaurant and a server will have it ready at a table when you arrive.
Marketing and Strategy McDonald’s adopts different marketing strategies for different marketing environment. In United States, McDonald’s emphasizes convenience and efficiency because the rhythm of life in America is fast. McDonald’s regards white-collar workers as main target customers. On the contrary, in China, McDonald’s makes emphasis on comfort and romantic. And its target customers are young people because young people in China occupy the main part of fast food consumption.
An assessment uses immediate entry modes of franchising, external factors, selection of the brand for the franchisee, in this case I have talked about many different brands from the Norwegian retail store to one of the biggest fast food chains McDonald’s and their ability of franchising. In recent years McDonalds has taken a lot of market in the fast food business. The result of this is that other fast food chains get a competitor. Huawei goes out to be number two in the world when it comes to the fast food market considering locations they have around the world. Due to their constant involved in the development of new fast food chains using franchising.
Burger King is often found among the other fast food franchises as their target market will be around these areas which allows for maximum sales to occur. The Burger Kings are often drive thru’s which allow the people to access their food quicker and it is much more convenient to stay in their car through this process. Promotion: Burger King uses many mediums to advertise on, including
McDonalds is a worldwide known fast-food chain with more than 34,000 chains in 118 nations. In Germany, the fast-food chain was to rejoice its 40th anniversary, PR Company Razor fish threw a six-month PR campaign that concentrated on consumer involvement. The campaign, named ‘Mein Burger’ (My Burger), urged customers to generate and market their own particular burgers. After that, the victors were selected based on public votes, with the winning burgers being additional onto the menu across Germany. TARGET AUDIENCE Though McDonalds typically targets a wide range of customers in its campaigns including families and youngsters, but this MEIN BURGER campaign specially targeted loyal customers of McDonalds Germany.
The company’s mission statement is as follows, “offer reasonably priced quality food, served quickly, in attractive, clean surroundings.” Burger King 's mains aims is to be the top market leader in the fast food industry. There are other very tough competitors out there in the market such as McDonalds. McDonalds currently holds the top position and therefore Burger King aims to be the franchise that will take over McDonald and allow the franchise