Burj Al Arab Case Analysis

Burj Al Arab Arranged Plan

Management Summary

These report aims generating a strategic policy for the real-time organization. The preferred company may be the Jumeirah Group and the selected motel is Burj Al Arab, which may be the only seven star motel in depends upon. The statement presents a shorter synopsis on the Hospitality industry in Dubai and also briefly highlights the user profile of Burj Al Arab. The organization conducts an internal and outer analysis by making use of SWOT analysis and Porter’s All 5 Force Analysis to examine the present state on the environment and also plan versus future provocations and chances. The statement identifies the particular major opposition of Burj Al Arab. After that it uses the above information

For the reason that the motel cannot minimize their prices as it can have a poor impact for the brand image on the company. The organization should work towards offering more good value to the customers as this may act as an incentive to help people throughout times of financial system. For case in point, the hotel normally include spa services inside the room rates for a limited stretch of time.

➢ Promotion Method – Burj Al Arab should modify the promotion tactic whereby they need to offer product or service bundle promotions on their customers. The organization should avoid offering value promotions as this can negatively influence the image on the company. The company will offer promotions based on the usage with their services wherein more usage can lead to more rewards. For case in point, the company will offer free lunch to customers that are staying for at the very least three nights with the

Spa products and services

- Offer promotions on the basis of usage

Q1 2010 – Q2 2010 Marketing and also Sales Department - Reviewed by simply during bi-weekly group meetings by minds of departments and the Managing director Maintain earnings to 2007 levels No further cost

Innovative goods and services - Brainstorm and also research regarding new services that would add benefit to motel offerings

- Introduce new services regarding customers Q1 2010 – Q3 2010 Business development, marketing and also sales department - Introduce at the very least two new services every quarter.

- Reviewed by simply during bi-weekly group meetings by minds of departments and the Managing director Increase marketplace share by simply 10% Up to help AED 500, 000

Target new customer segments - Target Substantial Net worth Individuals, CEO’S, Royal families for example. Q1 2010 – Q4 2010 Business development, and marketing department - Requires executive of each department to have at the very least 20 new contacts weekly

- Reviewed by simply heads regarding department and also managing director Increase marketplace share and also profitability by simply 10% No further