Burt's Bees Swot Analysis

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2.1.9 Other International Companies which follow CSR

GO NATURAL, THROUGH AND THROUGH: BURT'S BEES
The aim for Burt's Bees has always been on well being. As part of the Natural Products Association, the company developed The Natural Standard for Personal Care Products, which created guidelines for what can be perceived as natural. Burt's Bees follows the highest standards for sustainable packaging, showing its dedication to the cause as a member of the Sustainable Packaging Coalition. The brand started with honey and the company has since expanded to candles, lip balm and more than 150 products.
USING ITS ECOMAGINATION: GE
Ecomagination offers products that significantly improve customers' operating performance and environmental performance.
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The packaging of the products is biodegradable. It is one of the fastest-growing companies in the world, and with $100 million in annual revenue, Method proves that socially responsible products can be highly successful. BEAUTY COMES FROM WITHIN: THE BODY SHOP
The Body Shop is considered as a pioneer of modern corporate social responsibility as one of the first companies to publish a full report on its efforts and initiatives. The company stands up for causes such as self-esteem, protection of environment, animal rights, community trade and human rights. From sponsoring posters in 1985 for Greenpeace to presenting a petition against animal testing to the European Union with 4,000,000 signatures, The Body Shop has contributed significantly to the causes it supports, and is an example for other companies.

BREWED RESPONSIBLY: STARBUCKS
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He uses fashion to promote awareness and help fight various social issues. After 25 years of dealing with meaningful social issues, Kenneth Cole established the Awareness Fund which is a non profit initiative that uses partnerships, merchandise, events and its blog to celebrate, encourage and empower acts of volunteer service and social change. A full 100% of net proceeds of the Awareness products go towards the fund. These efforts have helped in the success of the Kenneth Cole brand, a company with nearly $500 million in

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