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Web Analytics Essay

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UoPeople – BUS 2202 – Unit 4 Written Assignment

This unit’s written assignment asks me to:

1) Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each.

2) Do some research on Google Analytics and describe how companies are utilizing analytics to increase business and retain customers.

3) Finally, offer a critical evaluation of where you see this reliance on data going in the future.

1) Define and discuss the following elements of web analytics: Goals, events, and key performance indicators (KPI). Provide a couple examples of each.

According to our reading assignment this week, web analytics involves knowing what data to collect, provided mechanisms and devices through which the data will be collected efficiently and effectively so that the optimization …show more content…

Google analytics ia free website analytic service offered by Google to track and record website traffic.https://en.wikipedia.org/ The analytic helps businesses to optimize their website activities. This could involve identifying people who frequently visit a particular are or item on the website or it could involve having record of actions taken by visitor on the website. All these actions are aimed at making profit and generating revenue for the firm

Apart from commercialization side, google analytic is used as a statistics service by many universities and study centres. It enables a wide er analysis of data for various resons in the world today

3) Finally, offer a critical evaluation of where you see this reliance on data going in the

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