Bus 540 Organizational Behavior Paper

Individual behavior and processes that effect innovation

BUS 540 Organizational Behavior

P. Ashwin

King’s College, Westcliff University Abstract

The organization must innovate continuously to maintain and obtain the competitive advantage in this unpredictable and vagaries market. There is no doubt that the employees are the key that shapes the organizations future and positioning in the market. The organization should be able to determine the employee’s innovative capacity and utilize them in the process of decision making. The organizational environment, culture, communication, freedom, etc. help an employee to gain the confident and develop a need for achievement in the organization. Here in this paper, we are going to discuss

So, the betterment of organization depends upon the structure of the organization. Structure in one sense is the arrangement of duties use for the work to be done (Tran & Tian, 2013). That means it is the structure is the arrangement of the worked to be performed in order to achieve a certain goal/objective. This structure can be vertical flowing from the top to bottom or can flow in same level. In the video of IDEO, we can very different organizational structure, way different from old hierarchal structure going top to bottom. As the owner of the organization seats among the employees and discuss with them regarding the problem or business. No one is expert among them, every one seat together and discuss among themselves and try new idea to achieve the goal. According to Ngeow, Kong & San (2003) when designed properly and used thoughtfully, discussion tasks can be an effective learning tool that promote creativity, as well as generate meaningful interaction and understanding for the learner. So, the discussion could be the best practice to generate a new idea, which will eventually lead to the innovation or

In IDEO, they use the very effective approach of Brain Storming or as they call “Deep Dive”. Brainstorming strategy is one of the most important strategies in provoking creativity and solving problems in the educational, commercial, industrial and political fields (Al-khatib, 2012). As the process of brainstorming need two or more members, so in IDEO shopping cart project member use the technique of brainstorming which will help them to create new innovative idea and eventually lead to sense of friendship among