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Business Analysis: Cluggy's Family Amusement Center

522 Words3 Pages

Cluggy's Family Amusement Center is a popular destination for families looking for a fun day out. The amusement center offers a variety of attractions, including arcade games, go-karts, laser tag, mini-golf, and more. However, in recent years, Cluggy's has faced stiff competition from other entertainment venues in the area. As such, it is important for Cluggy's to analyze and evaluate its marketing strategies to ensure continued success. This report will analyze, discuss, and evaluate the ideas based on evidence to inform marketing decision-making for Cluggy's. Current Marketing Strategies Cluggy's current marketing strategies include social media advertising, email marketing, and partnerships with local schools and businesses. The amusement …show more content…

For example, the amusement center offers discounted rates for school field trips and has partnered with a nearby restaurant to offer a meal deal to its customers. Analysis Cluggy's current marketing strategies are effective in reaching its target audience of families with children. Social media is a cost-effective way to promote the amusement center, and Cluggy's has a strong following on Facebook, Twitter, and Instagram. The monthly newsletters are a great way to keep subscribers engaged and informed of upcoming events and promotions. However, Cluggy's could benefit from expanding its online presence to other platforms such as TikTok and YouTube. These platforms are popular among younger generations and offer opportunities for Cluggy's to showcase its attractions in a fun and engaging way. Cluggy's could also benefit from focusing on its branding efforts. While the amusement center has a recognizable logo and signage, there is room for improvement in terms of creating a cohesive brand identity. By developing a strong brand identity, Cluggy's can differentiate itself from competitors and create a stronger emotional connection with its target

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