Harvard Business Case Study Nike

Today, Nike is one of the great extent of sports shoes, sports equipment and the most popular brands, which focuses on the production of clothing. The company 's Beaverton, Oregon, is the first long been established on the basis of its predecessor, Blue Ribbon Sports in the 1960s, where it is based in. Since its inception has been characterized by rapid growth and development of the company. In this regard, it is important to emphasize was the company 's main tasks as a potential major share of the market. Applied for at the same time, Nike philosophy is the company 's highest-quality game products, average people who actually use in various sports superstars was based on the consumer offers, as was the right strategy. In this way, the company,

For example, Steve Prefontaine, famous athletes, including agreements first with an American record holder, and John McEnroe signature Nike and contributed to the growth of its popularity. However, it is worth noting that even worth the time Nike Policy John McEnroe widely as well as a "bad guy" as many logical very reasonable and not after as reputation was known to the public a. as a result, it is very provocative and the company that was unusual contract, but signed with the player such a seemingly illogical and perhaps inexplicable or arguably the standard today also similar to decisions Nike examples was possible to find.

Still such as with the introduction of growing popularity of "Air" technology (4) New technologies the company 's products in the United States, wearing popular players participated. But over time it became clear that not enough national market for the company, and they need foreign markets. Known at this point, it proved very helpful in contracts with famous athletes in the world. On the other hand, it is also important to highlight the many successful marketing and advertising policy by

This, in 2003, international sales were about 52 percent should be the overall brand, and it was the first international sales exceeded US sales (17). In addition, in 2006, the report for the 2006 fiscal year, Nike 's annual sales of $ 15 billion. The company 's products worldwide holds contracts with leading players to sign promotion.

The development of the company in the early 2000s 1990s, is truly impressive, especially in a situation of serious competition. In this regard, it was Reebok, which should remember its main competitors currently a merchandising agreement with the National Football League and National Hockey League in the United States is important. However, the company and the current moment by Adidas Adidas, Nike The main competitor of the US in the international market was purchased in 2006.

Thus, in existence for over 30 years, Nike has managed to become the world 's leading companies, and in operations throughout the world as sports equipment and sports shoes basic. Which is one of the most important but Nike Adidas position appears to be quite strong, and the outlook is very good, in fact, it has a few