Coca-Cola is a non-alcoholic beverage company that has some of the world’s most popular brands. The company’s top four soft drinks include Coca-Cola, Diet Coke, Fanta and Sprite (Vault, n.d.). Coca-Cola has the largest distribution systems in the world. Coca Cola’s strongest competitor is Pepsico. One of the reasons why Pepsico is such as strong competitor is due to the fact that both companies have an extremely strong distribution channels and excellent marketing and sales policies (Bhasin, 2017).
PART 3- EXTERNAL ANALYSIS I-SWOT Analysis STRENGHTS • With revenues of $45,998 million, Coca-Cola is one of the largest beverage manufacturers. • Coca-Cola owns four of the world’s top five nonalcoholic sparkling beverage brands including Coca-Cola, Diet Coke, Sprite and Fanta. • Sold 28.2 billion cases of products in 2013 • Record number of 17 billion-dollar brands • Record number of 24 million customers visited each week • Accounted for 51% of U.S. unit case volume, and 50% of non-U.S. case volume for 2010 • Has ownership interest in its bottling/distributing partners; 23% in Coca-Cola Hellenic, 32% in Coca-Cola FEMSA, and 30% in Coca-Cola Amatil. • Acquired Coca-Cola Enterprises, Inc., one of the major bottlers for Coca-Cola in North America which had $3.6 billion in revenues • In Eurasia and Africa, unit case volume increased 12% in 2010 • Coca-Cola has more than 500 brands and 3,500 beverages and products. • Coca-Cola sells 1.9 Billion servings of beverages per day in over 200
Even today, US soft drink industry is organized on this principle. HISTORY Old German Coca-Cola bottle opener believed to be the first coupon ever, this ticket for a free glass of Coca-Cola, it was first distributed in 1886 to help in promoting the drink. By 1911, the company redeemed 8.9 million tickets. This Coca-Cola advertisement from 1946 is still displayed in the small city of Minden, Louisiana. The prototype of Coca-Cola recipe was formulated by the Eagle Drug and Chemical Company, which was originally known as coca wine called Pemberton’s French Wine Coca.
In the 1960’s, PepsiCo was established through the merger of Pepsi-Cola and Frito-Lay. PepsiCo today is a world leader in convenient snacks, foods, and beverages, with more than 280,000 employees and revenue reaching over $60 billion (PepsiCo, n.d.). To determine the current condition and future prospects of PepsiCo,
INTRODUCTION Coca-Cola is still a number one leading global brand. It has been dominating the soft drink market for years. Coca-Cola was invented in 1882 where their start off sales was selling just 9 glasses of Coke per day. By 1895 Coca-Cola was seen everywhere and there were manufacturing plants built in Dallas, Chicago and Los Angeles, to keep up with demands of sales and produce more of the product. The already famous brand was on its way to becoming a dominating drink.
The structure picked will oversee the path in which the association works and can have positive and negative impacts. In the twentieth century, organisations developed, various leveled associations were mainstream. This kind of tall structure guaranteed viable order of the association due to the restricted range of control. 1.1 The Coca-Cola Company is the world 's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world 's most valuable brand, the Company 's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, PowerAde, Minute Maid, Simply, Georgia and Del Valle.
Administrations for moment incorporate working in aircrafts, lodgings, banks, specialists, and programming developers (Coca-Cola, 2010). Numerous business sectors comprise of both offering of administration and products for moment fast food organization offer both administration and goods (Kotler and Keller, 2009). The physical normal for Coca Cola is to concentrate on the requirements of the clients, and get into the business sector to listen or watch the clients. Coca Cola needs to prepare the world view and concentrate on its place in business sector consistently (Coca-Cola, 2010). Coca Cola is the biggest drink organization of the world, and it gives purchasers more than five hundred diverse brands.
The trade mark “Coca-Cola” was registered in the US patent office on January 31, 1893 (The Company Background and History of Coca Cola Marketing Essay,2015). In 1899, The Coca-Cola Company began franchising bottling operations in the United States and in 1906 bottling operations for Coca-Cola began to expand internationally. Nowadays it is spread in more than 200 countries with over 500 brands and 3,300 beverage products. Description of the product Moreover, Coca Cola can be described as the world largest company that have a variety of beverages to suit every lifestyle, taste and need (Coca-Cola Product Descriptions, n.d.). To some extent, it is the most popular and biggest-selling soft drink in history, as well as one of the most recognizable brands in the world.
The company 's continued success and increased sales and thus increased fame became even sold in more than 200 countries around the world. From (cocacola.com) Coca-Cola Company has big competition with other companies such as PEPSI CO, like from the picture bellow shows that there is a competition between these two companies. The mission of Coca-Cola Company is to provide to customers around the world affordable, delicious and tasty drinks and to make the company to be in big financial and to be in control of the drinks market in the world. Coca-Cola aim and objectives is not only to sell their beverages and to make money or profit, they are also thinking of expanding more their business in every county, whether it is to be working in all parts of the world, or just to open a few more branches across the country to provide better products and service to their customers, and to be more popular than other competitors, so that they can overcome other competitors such as Pepsi co, Jones soda, Faygo, Cott etc. Ethical issues of coca cola company need to consider in their operational
PepsiCo is the world 's biggest nibble sustenance organization and is among the main five biggest nourishment and drink organizations as far as yearly income. Its primary rivals in the nourishment and drink industry incorporate The Coca-Cola Company, Nestle, Kraft Foods Inc. and Archer Daniels. In the universe of sodas, nonetheless, their primary rival is Coca-Cola. PEPSI is a carbonated soda pop that is created and produce by PepsiCo. PepsiCo was initially presented as "Brad 's Drink", in New Bern, North Carolina, United States, in 1893 the drug store of Caleb Brad ham.