Business Case Analysis 3 Chick-Fil-A Strategy

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Case Analysis 3 Chick-Fil-A Summarize current strategy Chick-fil-A has advantages over chipotle. For one it is more like fast food including a pick-up window where chipotle you must go in to order. On top of this Chick-fil-A is a higher quality food than many other fast food restaurants. At a business-level strategy include advertising and marketing to help increase brand recall. At a corporate-level strategy includes established brand in U.S., sponsorship to numerous sports events, and successful advertising campaign- ‘Eat morchickin’. Chick-Fil-A’s unique corporate culture is matched by its clever and successful marketing efforts. Its marketing and positioning strategy perfectly executes attracting customers, making sure they are satisfied and retained as…show more content…
Chick-fil-A revolves around religious standards and values; they allow the company to stand out of the crowd from their competitors. Their image is framed out by their religious reputation, which almost sets the company on a pedestal so that consumers feel as if the higher prices are worth the dedicated, friendly customer services, and quality product. Priorities- Being closed on Sunday gives Chick-fil-A a competitive advantage because it portrays the company with an image that sticks to its policies; it elevates the company’s image, making consumers more drawn to it and making the loyal customers remain loyal. Payments- are more expensive than many other fast-food restaurants. Chick-fil-a is a loyal consumers are willing to pay because of the company’s morals, customer service and quality product. Performance- promotes their brand by numerous different advertisements, free-food giveaways, sponsorships, coupons, calendars, and other. Their product is demonstrated with quality chicken, healthy menu choices, hand-spun milkshakes, a breakfast menu, and the list goes

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