Business Case Study: Amie's Credibility

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Amie, lead designer and assistant manager in a wholesale manufacturing business, felt stifled in her creativity. When her position of 7 years ended, she said she curled up in fear not knowing what to do next. Amie is the type of person that stays down long. Rather than look at her recent unemployed status as a problem, she turned it into an opportunity. Amie decided put her managerial experience and artistic talents to use open her own business. A believer in sustainability, Amie’s wooden products are environmentally friendly coming sustainable forests and fallen trees. Reaching out to the wholesale and retail market, she has designed custom souvenir memorabilia and ornaments for nonprofit organizations to be placed in their gift shops

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