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Swot Analysis Of Bledina

3803 Words16 Pages

A little about Blédina… Blédina is a French brand created in 1973. Situated in Villefranche sur Saone (69400) 383 rue Philippe Heron, the firm Blédina has been in activity for 41 years. Its specialty is the activity sector of dietetic and homogenized products for baby food. This firm belongs to DANONE, another French brand. Nowadays the capital of the firm is of 20 388 945, 00 €. There are between 600 and 699 salaried working for Blédina. In 2012, the total turnover of Blédina was 699 553 200, 00 €.

External analysis

The baby food market
Blédina represents 49% of the market share of the baby food market today.
In the early 2000 Blédina has experienced a strong growth but afterwards between 2008 and 2011 the company suffered a decline in …show more content…

This famous baby food brand offers to all the moms a large range of different types of staple and perishable goods such as powdered and normal milk as well as breakfast dishes, main dishes, snacks and desserts. The brand Bledina is a brand that offers convenience products that are available in many points of sale which makes them accessible to a large amount of consumers. All of these dishes are made with many different products such as vegetables, fruits, cheese, cereals, milk, fish and meat which are essential for the growth and health of the …show more content…

(different tastes ? such as babybel, petit louis) (pas bête, tu peux dire du coup que de nouveaux partenariats seront crées et une nouvelle ligne lancée)

Launch: Marginal innovation, people know about cheese though not too much about Baby cheese.
-Moderate production
-limited distribution retailers will easily be convinced
-the product is set but can face a few changes.
-Consumer base will quickly grow as it is a well known product and often used by the parents, though this one is specially adapted for babies.
-We are expecting some competition from Nestlé who also have products in the fresh section of the stores.
-Promotion: target consumers by proposing a free sample (for example) (coupons, flyers, ateliers pour les bébés dans le supermachés… Rajoutes de la promo!)

Growth: Early adopters will be quickly rejoined by the followers. The number of outlets will increase, we are hoping to sell our product in every retail shop where Blédina is present (such as?) such as carrefour, casino, intermarché.
Promotion shifts from building awareness to stimulating sales and consumer

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