Business Case Study: Costco's Business Strategy

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Costco has the opportunity to make developments on its private brand, Signature Kirkland brand. Adding more products and the commitment to quality is precious to the business. The Costco warehouse carries over 4000 SKU items which are minimal to grocery stores carrying over 30,000 (Caplinger, D. 2016). Costco has a limited selection of products that contributes to keep the cost low, and aiding in extensive savings onto the customers. Implementing a merger or expanding in new developing locations internationally, such as Mexico, that has a stable political structure and tax exemptions, will increase revenue. Costco will remain ahead of competitors by global expansion and strong local market share. Another opportunity is using the economic downturn
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