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Tamarind Barbeck Company

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THE COMPANY EBB is a family business established in 1935 as an importer and wholesaler/retailer of food products. EBB entered the manufacturing industry in 1959 along the same product line. EBB confectionary line of products branded “Chico” has grown and recognized locally and internationally. The plant is the most modern in the region and produces over 12000 units per minute. In 2005, EBB received ISO: 9001:2000 Certification for its confectionary products (http://beharrygroup.com/index.php?option=com_content&view=article&id=128&Itemid=204). EBB has divested into Insurance, Banking, Automotive and Stock Broker. Owning three brands; Champion, Chico, and Indi. The divestments and brands are evident of innovation and the NPD. Recently EBB launched their Chico Tropical Flavor Tamarind Candy as a means of combat for market share. THE PRODUCT The importation of foreign-flavored candies such as grapes and apples by other distributors were acquiring market shares, this propelled EBB to examine their local lines that were generic, such as mint and gold finger. EBB decided to introduce tropical flavors more so Tamarind Candy. Since most candies are sweet this candy is different because of its slightly …show more content…

The proper mathematical calculations were not conducted, but there were forms of awareness and trials. From previous experience is was envisaged that the product would be available in all the EBB distributors and customers will continuously use the candies based on previous trends of their generic line. The NPV should have also been used to if the investment was worthwhile and the best alternative (Petty et al. 2012, p 367). Although the ATAR model is based on some assumptions and may not be accurate the data is useful for getting a guestimate rather than having no statistic and not being able to get an idea of the future sale of the

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