The bundled package provides effective resolutions to customers’ needs for entertainment and communication at a very competitive rate, alongside a 24-hour superior customer service. Even as the cable and telecommunication industry are emerging, Comcast is one of the industry’s top competitors alongside AT&T, DISH Network, Direct TV, Verizon, Sprint and T-Mobile. Comcast is still able to capture 24% of the TV market share in United States with increased 2017 second quarter revenue of $21.17 billion and earnings per share (EPS) of 52 cents per share. To stimulate sales and expand the existing the market share, Comcast will strategically implement marketing approach to attract new customers both from the residential and commercial services with the bundled package, which provides more value at a competitive rate. This marketing approach will utilize marketing tool that includes outdoor, service centers, retail stores, internet, traditional advertisement, and Social Media.
The boutique luxury hotel market has grown by 6.1 percent per year since 2009, and it expects that growth to accelerate through 2019 (International Business Times, 2015). In order to capture this rise in demand major hotel chains have launched their own boutique lifestyle brand extensions such as Canopy and The Curio Collection by Hilton, The Autograph Collection and Moxy by Marriot and Sofitel So by Accor. With these new players entering the market it is vital that the established boutique luxury hotel brands innovate and I will be analyzing how Banyan Tree Hotels & Resorts (BTHR) and Six Senses Hotels Resorts Spa (6S) have done so by focusing on their hotels in Thailand. • PEST Analysis By analyzing the political, economic, social and technological
Take the booming business-Airbnb, for example; which provide an innovative platform for customers to select the services and prices they want when landlords are renting out their houses and rooms through the platform. It already has more then 11 million guests stayed in Airbnb in 2008 (Kurtz 2014), which is expanding rooms and houses rapidly. There is no doubt that Airbnb would be recognized as a big substitute in hotel industry because it is going “to surpass the world’s largest hotel chain, including IHG and Hilton globally” (Kurtz
At this point with 90% capacity in operations, an expansion project seems lucrative on face value, however further analysis needs to be conducted, especially since it entails accommodating one of the most powerful retailers in the next 3 years. This will expand its customer base, provide opportunities to grow regionally and abroad and might change the competitive landscape. HPL’s competitors will definitely shy away from investing or expanding in the personal care product when they make the announcement of the multiyear contract with a powerful customer. This will give HPL a competitive edge in the industry and have the biggest market share by
Extranet also helps to extend the key information on business partners throughout the supply chain and facilitate collaborative relationships with partners. Market exchanges hold the promise of extending Tesco’s reach, delivering buyers to their virtual doorstep from around the world. Wireless devices, intelligent scale, electronics shelf labeling, self- check- out machine and radio frequency identification (RFID) systems are other examples that support daily business operations of Tesco because now many company use technological advance in set up of business operation. This technology is an effort to
The main aim of IAG is to play a dominant role in the aviation on a regional and global scale. (I Air Group 2014) They plan on doing this by: • Generating 650 million in synergies to add to the initial synergies they generated when British Airways merged with Iberia. • Getting Iberia back to its position in the market before the economic downturn. This will help provide confidence and hopefully increase the investment by shareholders. • Keeping Vueling on a good road which will hopefully add to its success and help it grow and continue to become more profitable.
It started by setting its great vision to grow globally and build its brand. It aims to be an enabler of digital logistic and build cooperation with industry partners and this is supported by Chong (2013) mention that Huawie's vision “To enrich life through communication”, Huawei has earned a reputation as one of the most dynamic, fastest-growing, innovative multinational technology companies''. Huawie did hard efforts to become as a global brand by acquiring their customer respect and recognition strategy and this is supported by Chong (2013) mentioned that'' Huwaei has developed capabilities across carrier network, enterprise and consumer fields''. I believe it did different activities to enhance its expansion. Huawie entered the global market and experienced the other brands
The proposed system for Dynamic packaging enables users to build a customized trip by assembling various components of their interest which will be helpful to control the cost of package also. It provides enough flexibility to adapt tourist's needs and restrictions. So, the next generation e-Tourism infrastructure must support flexible automation, integration, computation, storage, and collaboration. With rapid expansion in size and diversity, the Linked Data cloud has gained significant attention in the Semantic Web community over the past few years. Nowadays, the big challenge is to integrate Linked Data and semantic Web services in order to take advantages of two technologies and to create a new synergy.
Social media along with mobile devices go hand-in-hand together. Smart hotel industry executives need to focus more on the emerging social media trend to drive traffic and unique visitors into their hotel site, thus would bring in more business for the company as a whole. Experts recommend that hotel managers should start to strengthen their professional relationship with their customers through a series of social networks. The world of technology as we know it is constantly increasing at a faster pace every day. This is resulting in new and improved innovative technology for increased
The ibis brand has rolled out the “Welcome” project in 2014 which is a digital platform enabling faster check-ins for the members and resultant majority of those using this service want to use it again for their next stay clearly paving the way for better judgement of the product by the user. When it comes to feelings for the ibis brand the most important criteria for choosing a hotel is location which the brand is able to provide with 124,000 rooms in 59 countries. Secondly it has to be price positive to the customer, which the ibis does with its best price guarantee and being the market leader in the economy segment. AccorHotels in their Registration Document for 2014 the resonating factor to choose ibis for their stay is the intense active loyalty created by the Le Club membership program which is the decider for 83 % of the members as shared by (Accor 2014 Registration Document,