In today’s highly competitive fashion industry where companies operate in a very dynamic and turbulent environment, retailers need to adapt to shifts in customer behaviour and respond to competition. For these reasons, it is important for them to be agile and innovative, so as to gain competitive advantage and stay ahead of their rivals. In order to achieve this, they have to follow a strategy that will differentiate them from the rest of the industry. Zara is the flagship chain store of the spanish international group Inditex, founded by Amancio Ortega and his then-wife Rosalia Mera. Headquartered in the town Arteixo, Zara opened its first store in 1975.
is a company full of opportunities - by engaging the correct method, it allows the company to remain competitive and have an advantageous growth in the market with an opportunity to expand its retail outlets. Tiffany & Co. has been persistent in its pursuance of store expansion strategy that it initiated in 2007 and managed to open new boutiques and stores in various locations internationally. These new retail outlets would not only increase the geographical reach of the company, at the same time enhancing its position and competitiveness in the market. Online Sales In addition to retail/direct sales, there are impressive opportunities from the online sales. Online shopping is in fact an upward trend in the United States and the world at large.
Marketing Analysis 1. Provide a brief summary of the situation at The Fashion Channel (TFC) including the reason TFC hired Dana Wheeler. (5 pts) The Fashion Channel, a newly successful cable news network, is widely popular and gained large profit since its creation in 1996. Its huge success its due to its 24-hour, 7 days a week broadcast of specifically fashion related content and ads. Other cable networks like CNN caught on to the huge potential and appeal to this fashion sensation, and have given TFC significant competition and TFC is looking to drastically change its marketing strategy through segmenting and positioning.
As well as giving customers great service, developing a well trained staff and keeping a clean and organized store The job of a Retail Manager is to effectively manage all daily operations of a retail outlet. This job is of an administrative genre and requires skill and expertise in management to for the execution of all activities relating to it. “Retail managers are required to work in an energetic environment and display promptness and effectiveness in their actions.” ~ samplejobdescriptions.com Knowing this, lead me to choose a college education in Fashion Marketing and Management at The art institute of
A degree in fashion merchandising gives much freedom in job opportunities. Fashion merchandising is a surprisingly large umbrella over other positions in the fashion industry. One common factor that jobs in fashion merchandising require are a vast knowledge of the latest trends in the industry. Some of the possible jobs include, but are not limited to; display director, department manager, merchandiser, or someone involved in buying and selling. A display director creates window or interior displays for stores.
The shareholder and investor will play a vital role in the Fujifilm holding business structure and development of the franchising performance of their each franchisee retail store all over the world. • The business structure of Fujifilm Holding is biggest structure which divided to many parts to organize their business transactions. At Fujifilm we seek to maximize synergies with other members of the Fujifilm group and utilize our people and other resources efficiently to achieve healthy growth. We have a lean and robust management structure that is integrated with Fujifilm Holdings. Fujifilm business structure is capacious and also the holdings have companies of interrelations which is : 1) Fujifilm Cooperation • FUJIFILM Corporation and its group companies develop, produce and market products in the Imaging Solutions business (colour films, digital cameras, photofinishing equipment and colour paper, chemicals and services for
Zara’s relationship with customers. Zara created and maintained a good relationship with the customers. This was through manufacturing clothes that meets the demand, the clothes were delivered on time and at an affordable price of about $27 (Gallaugher, 2010) and shipped very fast to the stores. The company also engaged the customers in product design by asking them questions regarding color, length of clothes among others. As Azhari Osman pointed out during the discussion, technology played a cardinal role in establishing and maintaining customer relationship.
Not only that, this company also used SPA model to generate the the most premium quality clothing at the affordable price for the customers. The company is unique in their contribution of customer services and prides itself on ingratiating with the customers. Another popular branded clothes retailer in Malaysia is ZARA which is origin from Spain. ZARA’s speciality which has made its strategy around consumer trends, acceptance the fast-changing tastes of its customers. Zara has developed a highly responsive supply chain that enables delivery of new fashions as soon as a trend emerges.
As Amanico Ortega kept the business model simple “Sell high fashion look alike to price conscious Europeans” and this business is successful because of their strategies. And now Isla Pablo is busy in making functional strategies: Online retailing, new cargo routes, and more fast service to be in business. A9-15) The SWOT analysis is very helpful for the executives and for the managers as they will be aware of the strengths, weaknesses, opportunities, and threats for the business and can make better strategies. The SWOT analysis of Zara clothing store is: Strengths Weaknesses • Speed. • Efficiency.
Latest trend in the market is fashion. So Big bazaar should concentrate on latest trends of fashion apparels. 5.3CONCLUSION ● From the above data I can say that there is a huge scope for retailing sector and development of big bazaar stores in Hyderabad. ● The life style has been changing from day to day, and customers are modernized. Hence there is a huge scope for the development of big bazaar stores and is therefore a threat to unorganized retailing.