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Nokia Case Study Essay

1237 Words5 Pages

This case study informs us briefly on what had happened to Nokia mobile phone business. Nokia mobile phone business had come to an end after being sold to Microsoft. Before being sold to Microsoft, Nokia was not even on the list of top smartphone sellers along with BlackBerry and HTC. The market of smartphone was dominated by Apple and Android which easily sweeps Nokia mobile phone business aside as Apple and Android market is more towards customer’s needs and current trends. If the business of Nokia mobile phone was not sold to Microsoft it would have brought their other businesses down together with it. Nokia making that decision is as good as at least saving their other businesses that are doing well in making money. For example, Nokia is doing quite well in the mapping business which is called HERE that was not acquired by Microsoft. Nokia partnered with Siemens which is networking and telecommunication equipment with the name of NSN. These two businesses, networking and the mapping business are more profitable than the mobile phone business in which stopping the mobile phone business is good for the company saving the …show more content…

This can be solely the main reason as to why Nokia’s strategy failed. Every year, Samsung has been coming up with new phones even with the slightest modification from the previous launch but it is better than Nokia that was slow to react to the marketing trends and when it finally launched Nokia’s Windows phone in 2011, it lacked many basics like in terms of technology which was an essential to improve the sales. Also, Nokia’s Lumia series even though it was launched greatly but the design did not fit the current trends. For example, customers would go for Samsung and iPhones instead because of their trendy designs compared to Nokia phones that did not even have front camera and was not even 3G enabled when it was about time to enter 4G

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