Business Case Study: Quin's Company

INTRODUCTION

This case study is about Quin’s company, which is a medium sized mining company. Quin’s company is entering into international joint venturing. Their first joint venture is with Peruvian company for six months. As this is there first joint venture of any kind, so they have no knowledge how to work on it. Therefore they are facing many problems related to culture difference, remuneration package and they even promised the Peruvian company that they would provide the manager for this project. They were able to provide the manager but manager just lasted for four weeks. After that Peruvian company was disappointed because Ed the manager of project had said no to Peruvian company when they asked for drilling bits. This has caused

It also includes the products of these activities and their role in the life of the groups. The mere enumerations of these various aspects of life, however, does not constitute culture. It is more, for its elements are not independent, they have a structure.”(Boas,1911) Culture is divided in into 2 categories one is National Culture and second is Organisational Culture.

NATIONAL CULTURE

National Culture is regarded as “the pattern of thinking, feeling, and acting” (Hofstede, 1991,
p.4), which every person has acquired in childhood and carries along throughout life (Hofstede,
1991). National culture is something a group of people or society or a city or a country follows. Its customs traditions. As Quin Marrow’s company is based in Australia and was going to have a joint venture with a Peruvian company. These both have very different national culture. Hofstede in his study identified six major cultural dimensions.

• Power distance

Masculinity versus femininity “The Masculinity side of this dimension represents a preference in society for achievement, heroism, assertiveness and material rewards for success. Society at large is more competitive. Its opposite, femininity, stands for a preference for cooperation, modesty, caring for the weak and quality of life. Society at large is more consensus-oriented.” (Hofstede).

Uncertainty Avoidance it is how a society deals with uncertainty or ambiguity. Some societies set rules and regulations to avoid uncertainities. They get uncomfortable in uncertain situations.
Long term orientation is when a society focuses on future while staying connected to past and present. In short term society is concerned about present more then future.

Indulgence “stands for a society that allows relatively free gratification of basic and natural human drives related to enjoying life and having fun. Restraint stands for a society that suppresses gratification of needs and regulates it by means of strict social norms.”