Business Case Study: Zappos's Customer Loyalty Company

This paper is thus part of a larger continuing project on company analysis that specifically looks into organizational cultural structures

These qualities demonstrate how Chipotle views customers and defines employee expectations. “How the company views customers and clients will influence how its people (employees) treat customers and clients,” argued Flamholtz and Randle (2011, pg. 30). Based on that argument, Chipotle has made a successful attempt at this dimension by building this into the foundation of the culture and values at the

Macy's Distribution and Marketing Plan In the ever-evolving realm of retail marketing, the recent trend has big Brick and Mortar retail stores such as J.C. Penny and Macy’s switching gears and incorporating online sales known as Brick and Click. Brick and Click refers to the marketing strategy in which a retail corporation sells their products both an online store (clicks) and a walk-in store (bricks) and integrates the two into a single operation. The goal of this retail strategy is to allow the customer base a multi-channel shopping experience whereby access is granted to the products through either physical in-store experience or an online purchase.

Fredrick Herzberg identified factors that are important in an efficient work place environment and noted how to maintain highly motivated employees. The Container Store has strived to ensure that their employees are extremely motivated in the work place. Employees of The Container Store are continuously motivated through recognition and personal growth. Motivational hygiene factors reassure an employee’s position within a company, and can also drive them towards higher achievements At the current level of motivating employees, The Container Store shows their gratefulness towards employees on multiple occasions throughout the year.

Case Study The success of Walmart in the retail industry inspired many. Excellent management team and cooperative associates are some of the ingredients in its success. Applying strategies into action and implementing discipline to follow rules are also effective ways to success. Innovation and continuous evolution of ideas for advancement affects the performance of any sector in the company.

It has over 1 million active shops and more than 60 million unique visitors every month. While Amazon and Ebay users go to the website to buy a standardized item, Etsy knew it right off the bat that its users come to explore, discover, and purchase new and novel products. To encourage this behavior, Etsy knew it needed to show fascinating items to viewers, to customize the client venture in a manner that the users view the products, which reverberate with

Wells Fargo has stated its goal to put at least one of their credit cards in the wallet of every one of its banking customers. The penetration rate in its retail banking households is 38%, which has grown significantly recently, but the company wants to increase it more. • More brokerage customers Wells Fargo's Wealth, Brokerage, and Retirement business has grown tremendously since the acquisition of Wachovia. The retail brokerage assets grew 19% year-over-year and total client assets rose by 8% when the company reported its first quarter earnings.

In order to increase strength in the position of transformational leadership. In terms of business, Lou Gerstner, the present chairman and CEO of IBM is one of the best examples

The threat for TESCO and AEON is able to overcome by their strength. So that, the impact from threat able to face and solve it smoothly by this two firms. 5.0 CONCLUSION Based on the SWOT analysis, there a lot of information have been gain and able to compare between the firm that selected such as TESCO and AEON. TESCO and AEON is a huge competitive firm in retailer market and it able to contribute to economic growth in Malaysia.

SWOT ANALYSIS One of the biggest strengths of this company is the large amount of brand loyal customers. Apple is known for giving their customers something new every year. They’re always coming out with constant innovations in products and technology. With the increasing amount of products they continuously produce and put out, they have about 65,000 employees worldwide to help with this process. Apple is always entering into new product lines, such as from laptops to IPhones and IPads, which gives there customers something new.

Leveraging its growing brand recognition among consumers, TRX has begun expanding their B2C revenue stream. The Company believes this to be their largest growth opportunity. E-Commerce – 5.9% CAGR TRX’s website, which receives approximately 6.5 million visits annually, was updated in 2012 to include a full-service sales platform allowing direct sale to the consumer. In November 2016, a mobile TRX website was launched.