Business Communication Advantages And Disadvantages

In this paper, we aim to discover the advantages and disadvantages of an interactive mobile business intelligence interface concept with self-organization and dynamic structuring abilities. It is developed using a newspaper metaphor particularly from the perspective of user acceptance. This research investigates the proposed concept from four main aspects: dynamic structuring, metaphoric design, mobility and narrative visualization. The newspaper metaphor is used to increase the initial familiarity of a user with the interface concept which, in turn, may lead to greater user acceptance. We also suggest that dynamic the structuring ability of the concept is an alternative and novel approach to enhance the potential user acceptance. To enable

It is being used to rank, assess, select and benchmark various alternatives in decision making problems. It has been used by companies in private and public sectors to tackle complex problems [19]. In the 80s, AHP was used by IBM as an integral part of its Silverlake Project to assess its computer-aided manufacturing process at its Minnesota unit. As a result, in 1990, IBM won the Malcolm Baldrige National Quality Award[31]. For almost three decades, AHP is being taught as a part of the curriculum at wide variety of engineering and business schools all over the world

started a new business intelligence programme. BI platform was implemented on SAP BusinessObjects. The first phase of BI programme was to develop executive dashboards for C level employees and directors. In the first year of new business intelligence programme, more than 20 executive dashboards were implemented and they were accessible for targeted user segments. However, usage logs revealed that the number of users per day was far lower than expected. User acceptance rate was thus not as expected. Several solution alternatives were attempted including sending teaser or warning e-mails to the users and directing them to the platform, locating 55’’ touch screens in the rooms of the users which continually display the dashboards. These attempts, as well, couldn’t become successful.

In 2012, the MIS department decided to develop an executive dashboard using a newspaper metaphor considering the characteristics and user profile of the target segment. Despite the fact that the new dashboard contained the same information with the old version, usage logs and extremely positive feedback from the users revealed that user acceptance rate is much higher than the previous dashboard. Figure 3-1 shows how the dashboard looks