Business English In Business Analysis

Business English as a language of international communication and exchange has become an important element of the business activities. With the economic development, especially after Romania's accession to the European Union, Romania's cross-border business activities have become increasingly frequent. International business transactions are carried out at an unprecedented rate in the rapid development of the economic and commercial fields. At the same time, more and more enterprises begin to target the Romanian market, to expand their international market for economic benefits. Therefore, Business English is more and more important for people and subsequently written English used in business documents. As Bruce, Hirst and Keene (1995) put

The use of abbreviations, conventional symbols and clipped words Initials and abbreviations are one of the most common methods in business correspondence writing. Usually these abbreviations are technical terminology or abbreviations of a company or an organization. For example, L/C (=letter of credit), B/L (=Bill of Lading), FOB (=Free on board), CIF (=Cost, insurance and freight), CFR (=Cost and freight), and IBM (=International Business Machines), P&G (=Procter & Gamble), HP (=Hewlett-Packard).

The advantage of the notice provided by the symbols is that it enables others to respect and not infringe intellectual property, deters them from attempting to use the name or mark for their own business, and prevents confusion in the marketplace about the identity of a product or service. For example, the most common symbols are ™ (trademark, for products), ℠ (service mark, for services) and ® (registered trademark). They notify the world and the competitors that a particular company claims trademark rights in the mark or name using these symbols. Clipped words mean to abbreviate and intercept a part of the word, mainly the suffix, prefix of the word. For example, biz (=business), Corp (=corporation), Ad (=Advertisement), PC (=piece), NO (=Number), etc. People in business use the abbreviations to avoid lengthy explanation and simplify the process of transaction, and improve work efficiency, in accordance with the requirements of saving time and improving efficiency in international business. Thus it is frequently used in business correspondences and