Executive summary
Lyiere Shoe Company is a new establish Partnership Company located at Pekan Putatan, Kota Kinabalu, Sabah. The business location is strategic because the area surrounded housing area, hypermarket and bank will help company’s business to boost the sales and profit in the future. Lyiere Shoe Company provide shoes product for sport and leisure uses, selling athletic apparel under Lyiere brand and performance equipment such as basketball as well. Lyiere Shoe Company is manufacture shoes only while equipment and apparels is supply by supplier. The business hour of Lyiere Shoe Company is from 10am to 9pm every day. Our company mission is strives to be a leader in the sporting goods industry. While our company vision is to be
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The owner of Lyiere Shoe Company is Lim Yi Huey and Ellen Chong.
1.3 Product/services offered
Our primary product is shoes designed for specific sport or leisure use. The shoes product categories including running, tennis, golf, football, basketball and cricket. We also sell athletic apparel carrying the Lyiere brand names. Among our product offerings, we sell performance equipment that includes basketballs, skates, gloves, etc.
1.4 Business
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Adidas and Nike use high quality and expensive raw material that import from other country. The price of the product higher than other brands. Our company, Lyiere Shoe Company is a new brand but we are selling the product with the good quality and affordable price. Even though the raw material is not import from foreign country but we use a good quality raw material to make our product.
6.10 Overall marketing plan
Product- Lyiere providing excessive excellent products to the patrons and fulfilling their wants. The company is known for upholding its company through always making improvements to and upgrading the innovative product points.
Price- Lyiere is utilizing market skimming strategy to enter market with slash costs of product. In realization of the extreme competition out there, the corporation is worried in usual evaluation of its price to ensure that the products stay aggressive at the factor of sale.
Place- Lyiere has adopted a bold plan to distribute its products to the purchaser with a strong focus on managed area, together with own-retail business, e-commerce, retailer-in-shop and joint ventures with retail partners.
Promotion- Lyiere tries to advertise itself in many ways including advertisements, product placement, and sponsorships for athletes and sport events. All the products of Lyiere are promote through
1.0 Brief description of the brand/product/products. Where are they sold/marketed? What is the target market? BRAND/ LOGO Figure: New Logo for Oculus by Cory Schmitz, Mackey Saturday, and Nicolaus Taylor
Nike and their Just Do it slogan is one that is very known throughout the world. Nike is a fortune 500 company. Nike is a major company in sporting products and has put a lot of time in developing the company reputation in reliable and good quality. Nike is very smart in marketing their products to the general public. They use all types of methods to get the company to attract consumers.
Recognizing an organization’s mission and values in the strategic planning process is always the first step. To a few organizations, this step would include revisiting and occasionally reworking the mission and values if necessary. To some organizations, it would be the first time they are sitting their mission and values. “Mission statements define the nature, purpose, and role of organizations; focus resources; and guide planning” (Keeling 213). They represent the route wherein the organization is proceeding.
STUDENT NAME: - ANKIT ANKIT STUDENT ID: - C0721272 ASSIGNMENT:1 CASE STUDY ON Made in Brazil, worn in the Middle East: Exporting Footwear to New Markets (Brazil’s footwear industry) Question1). What advice on documentation requirement would you give a Brazilian footwear company who wants to export its products to Saudi Arabia? Answer) Advice on documentation requirement to Brazilian footwear company: - • Each consignment of imported merchandise must be joined by a certificate of conformity from an approved investigation organization. • All the norms of customs should be met so that the goods are not held in customs of either side of transaction.
A-Four support activities: 1- firm infrastructure and finance : -Strong brand, product, marketplace solution, delivery and support. (brand value from 35$ in 1973 to 10.7 billion in 2014 ). -Empowerment of top management –geographic structure. -Low debt, short term debt 2.9 billion, and long term debt 1.1 billion. Cash in hand 2.2 billion.
How does mainstream media influence sneaker culture in secondary markets? Today through the help of mainstream media sneaker have made a huge impact not only in fashion but also in the market. Its influence gained a long way from the “training shoe in 1917” (O’Connor) to the multi-billion-dollar market of today. The influence created by the media, that spread through the help of the internet, celebrity endorsements, and television, played a significant role in the growth of the sneaker culture.
Internal Analysis When conducting an internal analysis you must know the firm’s resources and capabilities. Nike’s resources are assets from succeeding in their industry. These resources include financial resources, physical resources, human resources and organizational capabilities. Firms Resources & Capabilities: Human Resources-. The company displays a strong workforce of over 30,000+ employees.
They’re committed to increasing the purchase of sustainable products. Strategic Focus Mission & Vision To bring inspiration and innovation to every athlete* in the world. * If you have a body, you are an athlete.
Nike has managed to shift their Manufacturing unit into Asian country’s were the labor is cheap to be exact wages of USD1 an hour were so little as one-tenth of those given in the US. No wonder that a pair of shoes which were sold for $150 in 1991 is made by indoasian women who were 58 cents a day but the situation has started to change and due to that reason the company has managed to minimize cost of production and not only double triple the the revenue as comparing to the year 1996. Finally we come up with promotion and advertising campaigns which became a grand success not only because they introduced sportspersons , they also introduced innovative ideas and wise strategies and the image of the Product, due to this process we can say that Nike targeted a huge no of audience and created a Prestigious brand which will be easily available for average people . they also came up with great tag lines such as ‘there is no finish life’ , and in the 1980 they changed it into “ JUST DO IT “ these quotes of tag lines are considerd very simple but very attracting and extremely encouraging for the customers .
Nike’s first globalization strategy was outsourcing. Nike Inc. realized that manufacturing its products (footwear) in the U.S was expensive and to further export these products to distributors outside the U.S would be a massive challenge. This is because price affordability was a major concern for customers outside the U.S who would not comprehend why sportswear should be that expensive to buy. However, Nike Inc. took advantage of globalization by using the Japanese high-quality, low-priced production strategy by outsourcing all its shoe production to Japanese producers (Locke,
Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.
Competitors: PUMA, K-Swiss Inc., LaCrosse Footwear, Inc., Dick 's Sporting Goods, Inc., New Balance Athletic Shoe and Adidas – (Adidas have currently branched out into customization of footwear products. To sustain its competitive advantage over competitors, Nike has to take this to consideration). However, a large number of competitors in an industry usually indicates lots of demand for the products or services provided and this will help Nike to succeed in the long run. Suppliers: Nike outsources almost all of its footwear production to independent third party suppliers. As Nike has a minor control over quality of the products.
Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.
Nike began to sell sports apparel, athletic sports bags and extra accessories since 1979. Also, their brand Cole Haan transmits a whole clothing-line of casual dress and footwear as well as the latest and accessories for men, women and children. Correspondingly, they market head gear under the brand name ‘Sports Specialties’, for motorbikes and bicycles through ‘NikeTeam manufactures’. Furthermore, they distribute ice skates, roller blades, safety gear, and jerseys.
Initially, each country was provided with subcontracts for production while Nike retained all control of the products. Through this move, Nike was able to reach global market supply goals, but was also able to gain a competitive advantage, which competitors have found hard to beat over the years. By taking advantage of outsourcing opportunities, Nike is also able to produce at very low both through the raw materials and the cheap labor availability. As a result, Nike is able to largely invest in marketing and designing innovative designs, another strong tactic to survive competition in the industry.