Business Executive Summary: Lyiere Shoe Company

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Executive summary

Lyiere Shoe Company is a new establish Partnership Company located at Pekan Putatan, Kota Kinabalu, Sabah. The business location is strategic because the area surrounded housing area, hypermarket and bank will help company’s business to boost the sales and profit in the future. Lyiere Shoe Company provide shoes product for sport and leisure uses, selling athletic apparel under Lyiere brand and performance equipment such as basketball as well. Lyiere Shoe Company is manufacture shoes only while equipment and apparels is supply by supplier. The business hour of Lyiere Shoe Company is from 10am to 9pm every day. Our company mission is strives to be a leader in the sporting goods industry. While our company vision is to be …show more content…

The owner of Lyiere Shoe Company is Lim Yi Huey and Ellen Chong.

1.3 Product/services offered
Our primary product is shoes designed for specific sport or leisure use. The shoes product categories including running, tennis, golf, football, basketball and cricket. We also sell athletic apparel carrying the Lyiere brand names. Among our product offerings, we sell performance equipment that includes basketballs, skates, gloves, etc.

1.4 Business …show more content…

Adidas and Nike use high quality and expensive raw material that import from other country. The price of the product higher than other brands. Our company, Lyiere Shoe Company is a new brand but we are selling the product with the good quality and affordable price. Even though the raw material is not import from foreign country but we use a good quality raw material to make our product.

6.10 Overall marketing plan
Product- Lyiere providing excessive excellent products to the patrons and fulfilling their wants. The company is known for upholding its company through always making improvements to and upgrading the innovative product points.

Price- Lyiere is utilizing market skimming strategy to enter market with slash costs of product. In realization of the extreme competition out there, the corporation is worried in usual evaluation of its price to ensure that the products stay aggressive at the factor of sale.
Place- Lyiere has adopted a bold plan to distribute its products to the purchaser with a strong focus on managed area, together with own-retail business, e-commerce, retailer-in-shop and joint ventures with retail partners.

Promotion- Lyiere tries to advertise itself in many ways including advertisements, product placement, and sponsorships for athletes and sport events. All the products of Lyiere are promote through

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