Business Level 3 Unit 24 P3

Keeping your blog alive can be difficult but we promise to keep traffic going and are certain that everybody’s blog will gain recognition. People can search for blogs through categories or subjects and on a daily basis users will see recommended users that they might be interested in following. This a feature that can be switched off if people find the recommendations irritation and can be switched back on too.

It is free to sign up on Mondano, however there will be extra options and features that will cost users. We feel like the prices are these are reasonable and have compared them with the competition. For example, more sophisticated themes may cost under £1 and within this users will get to pick from a category and choose any set of

Most important features for Mondano are the ability to customise your blog without any limitations. This is something new and our competitors do not have this feature. Another feature we have is that users can archive their older post and keep them safe if they ever wanted to go over them again. This blogging platform is interactive meaning users can pick and choose where to place their post or image and set it there on the page.

Benefits of Mondano include customers will certainly learn something new each day as there will be many categories to look upon and search. The more you interact the more people will recognise you and you’d get to interact and build friendships by doing this.

Further benefits would be the the increase of traffic and people wanting to search us up more. We get to build a reputation like this and increase more shares and clicks, getting us recognised in the industry.

5.3 Customers

The targeted customers for Mondano is writers or newly upcoming writers that have an interest in writing and want to share their feelings, ideas, expertise or opinion

They are all blogging platforms and have gained immense popularity during the last five years.

I believe they are my competitors all around and not just for a specific feature or solely on pricing and regard them thus far my only competition. That could change in the future.

Niche

Established in 2015 Mondano is the perfect company that will provide service to those that want a platform to voice their opinion. The goal is to create something that will empower and produce an environment where all can prosper.

Promotion

(See appendix 3 for business birth rates and death rates)

Since social media networks are becoming more and more popular and used more on a daily basis, they can be a good way to increase word of Mondano. Its not ideal to bombard potential customers with too many ads but just a slight reminder on why they might need us can make sure they have us in mind.

The use of free advertising can help with a push start such as gumtree.

Professional looking brochures and flyers can be handed out or given via