Business Management: Business Level Strategy: Strategic Management
INTRODUCTION
OPERATIONS STRATEGIES
STRATEGY: Barnes and David (2008) explain strategy as the direction and scope of an organization over the long-term, which achieves advantage in a changing environment through its configuration of resources with the aim of fulfilling stakeholder expectation.
OPERATIONS STRATEGY: According to Slack et. al(2013), operations strategy concerns the pattern of strategic decisions and actions which set the role, objectives and activities of the operation.
BUSINESS STRATEGY: Business level strategy is primarily concerned with how a particular business unit should compete within its industry, and what its strategic aims and objectives should be. Slack, Brandon-Jones and Johnston (2013) also describe it as setting broad objectives that direct an enterprise towards its overall goal. Depending upon the organization’s corporate strategy and the relationship between the corporate centre and its business units, a business unit’s strategy may be constrained by a lack of resources or strategic limitations placed upon it by the centre. In single business organizations, business level strategy is synonymous with corporate level strategy.
Maria J, Flor and Luisa (2010) say that after pondering the arbitrating result of company strategy in the connection amid procedures strategy and stable aftermath, it is consented that the impact of procedures strategy on stable aftermath will vary reliant on the company strategy the stable follows. As long as there is a
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