I. Company Introduction (200)
Christian Dior, as a leading luxury company, belongs to and backed by the biggest luxury group LVMH. It owns six principal product lines and all of them target at the high-end market: Christian Dior Couture, which includes women’s wear, menswear as well as children’s wear; Wines and Spirits; Fashion and Leather Goods, such as Lady Dior, Be Dior bags; Perfumes and Cosmetics; Watches and Jewelry; Selective Retailing. (Dior 2015) Among all the lines, fashion and leather goods is the core resource of revenue as shown in the following charts.
The company distributes products through the company-owned shops and licensed distributors in Europe, US, Japan and Asia Pacific. Now it operates through over 400 subsidiaries around the world. (THE FINANCIAL TIMES LTD 2015) As shown in the chart below, by the end of 2014, its revenue has arrived 32.22bn, followed by Louis Vuitton of 30.64bn, which performed much better than its peers. Furthermore, Asia is still the biggest market for Dior. (Christian Dior Finance 2015)
II. Country Introduction (200)
Japan is a country with long history of design and luxury consumption. With the cultural background, since 1950s, it has springed up generations of talented designers, such as Issey Miyake, Rei Kawakubo, which accordingly stimulated development of Japan luxury market. Although Japan 's economy is hobbling out of a recession in the recent years, sales of luxury goods are growing and the stock market hit a