Business Management Case Study: Haldiram Manufacturing Company

1.1 HALDIRAM
Haldiram Manufacturing CO. Pvt. Ltd.
Village Kherki Daula
Delhi jaipur Highway
Haryana India
Tel. [phone]
Fax [phone]
Email [e-mail]
Web www.haldiram.com
1.1.1 Total Product
I. Sweets: Jamphal, Bengali Rasgulla, Pateesa, Raj Bhog, Nargisi Rolls and many more.
II. Syrups/Sharbats: Khus, Thandai, Rose Flavor, Orange Flavor, Badam and Pineapple Flavor
III. Pickles: Green Chili, Lime, Mango and Mixed Pickle
IV. Namkeen: Aloo Bhujia, Hara Chiwda, Kaju Mixture, Navrattan, Moong Dal, Bhujia, Cornflakes Mixture, Kashmiri Mixture, Nut Cracker, Khatta Meetha.
V. Potato chips and various products in chips range.
VI. Apart from this Haldiram’s restaurants offer a large variety of food ranging

Extrusion Processing
The preparation of rice paste at 30% (wet basis) in Kenwood mixer was performed by adding water at 40O C to flour. The mixture was mixed slowly at low speed for 25 minute and incubated at ambient temperature for 6 hour.
Analytical Method
Rice flour was analyzed for moisture, ash, protein and lipid according to standard AACC method.
Sensory Evaluation The preference taste was carried out using 9 point hedonic scale with 15 panelists. Cooking quality was determined was visual determination. The catgory of cooking quality were retention of shape, non-sticking and tensile.
Statistical Analysis All experiment in extrusion processing were carried out in replicate. The data was analyzed using analysis of variance (ANOVA).
2.6 BEAN VERMICELLI Bean vermicelli is made by potato starch. Processing of bean vermicelli is shown in plate3.

Plate.3 Bean Vermicelli
The bean vermicelli was made at east vermicelli company. The process of bean vermicelli shown in

Hot Water Bath Temperature 95o C.
Cold Water Bath Temperature 25-30o C.
Cold Storage Cold storage at temperature -4o C.
Bean Vermicelli Moisture content at bean vermicelli 14%.

2.7PACKAGING
Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Retailers who sold Haldiram’s Vermicelli were further enquired about the preference of the customers that which pack of the vermicelli do customers most prefer and do they find the packaging fine. Packaging of vermicelli and other snacks is shown in plate4 and plate5. Plate.4 Packaging of Vermicelli

Plate.5 Packaging of