Business Management Case Study: Hilton's Strategic Management

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3.1 Planning concept Findings is defined as the action of finding someone or something or information discovered as the result of an inquiry or investigation. Planning is the process of thinking about and organizing the activities required to achieve a desired goal. Throughout the years, Hilton’s vision has never changed which is to fill the Earth with the light and warmth of hospitality by delivering exceptional experiences to every guest in align with its mission which is to be the most hospitable company in the world. (Hilton annual report, 2016) Their success in planning out their strategic priorities which include align cultures and organization, strengthen brand and commercial services platform, expand global footprint and also maximize…show more content…
Manager has to set effective policies and formulate strategies to improve firm's overall performance and effectiveness. This is best portrayed by Christopher J. Nassetta who is the President and Chief Executive Officer for Hilton. He joined the company in 2007. (Hilton annual report, 2016) Under Christopher J. Nassetta’s leadership, Hilton continues their rapid expansion. Hotel owners continue to invest in their growth at a fast rate, committing more than $50 billion to a record pipeline of nearly 310,000 rooms, enabling them to remain the fastest-growing global hospitality company. In 2016, they opened nearly a hotel a day. In addition, more than one in five hotel rooms under construction is being developed as a Hilton brand, representing 4.5 times their existing share of rooms globally. (Hilton annual report,…show more content…
Guests continue to prefer their web-direct channels, which made up nearly 30 percent of distribution mix in 2016. The Hilton Honors app is downloaded every eight seconds, and is the highest-rated travel app, providing unprecedented choice and control for guests. Through this app, guests can check-in, download their Digital Key on their mobile device and head straight to their self-selected room upon arrival. By the end of this year, they expect to have Digital Key capability at 2,500 hotels globally, including all of their hotels in 80 major North American markets. (Hilton annual report,

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