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Swot Analysis Of Perren

1138 Words5 Pages

Case Study Perren

The aim of this paper is to show how a marketing mix can help us to optimize our current strengths and how to manage better the weaknesses. However, we need to draft our current situation in order to understand where we stand at the moment.

Perren Insurance Company’s draft in bullet point:
• Try to achieve best performance standards
• Heavily invest in staff selection, training and development
• Excellent service to all clients resulting in few complaints
• Provide wide range of product cover
• Charge of high premiums
• Difficult to increase numbers of direct dealing clients
• Brokers are moving clients to cheaper solutions

According to the finding out of our research there has been a little investigation and analysis …show more content…

Let’s, now explain how we can use the mix model in order to achieve objectives which in our case is to explain why our product it is prices with higher premium rates and how we can attract more partnerships and enhance our direct and indirect clients base.

Perren Insurance can use this model to set objectives, to conduct a Swot analysis in order to carry out a comprehensive competitive analysis. The existing business model needs to be re-evaluated and work with different approaches in order to evaluate the mix components.
It is very practical if we can answer thoroughly the questions that follow:
Products: How we can develop a product that attract clients attentions overall? Prices: How we can price our products in such a way that the clients are happy to be loyal?
Place: What alternative distribution channels are out there for the clients to experience and buy out products?
Promotion: How we can develop our promotions campaigns in such a way that our brand will be more visible and enhance brand …show more content…

Promoting our superb services through events and promotions, through social media and make our brand more established in the market. Brand awareness is vital and is the element that will keeps up on our target. The biggest assurance that our customers can get is through our well trained staff in which we believe and we try to develop at all times. As we know services is a must for us and will continue that way.
However, everything is down to sales forces and to broker’s network. A cheap product can always have good sales in the short term, but a good product can be sold easily in the long term. By just applying the above changes in the quality of the products as well as the promotions and the distribution great benefit will apply in numbers and company can meet objectives and targets. Usually, business try to strive to the easy way of just cutting price and quality ,however that can anticipate great dangers in the future such as losing loyal clients and losing business over

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